Millennials And Direct Mail (With A Response Rate Of 5%)

September 25, 2017

Millennials range from ages 20 to 26

Millennials are in a category all their own. They were raised in the digital age and technology is second nature to them but that doesn’t mean that they don’t respond to traditional marketing methods such as direct mail. They are on the go, buying houses, renting apartments, buying cars and they are a force in the workplace.

What does all that have to do with direct mail?

Direct mail has continued to be a great source for marketing with a response rate of 5% as compared to digital marketing with a response rate of less than 1%.  I recommend to my customers that they do both direct mail and social media marketing.  Millennials are experiencing digital fatigue but they still spend a lot of time online, so use direct mail to guide them to your website or social media page and give them a reason to go to your page, such as an offer of something free such as consulting, free estimates, or a discount. The marketing landscape is always changing but direct mail remains as influential as ever, or more so.  When I started in the mailing business in the early 1990’s the response rate was 2-3% and now it is 5%.

At Burns Mailing & Printing, Inc. our consulting is FREE to our customers.  I just showed a non-profit how to save over $4000.00 in postage and all it took was sitting down and listening to what they had been doing and what we could do for their organizations. Call me, Phyllis Burns,  today for a FREE consultation 865 584-2265.  You may email me at phyllis@burnsmp.com for a free estimate.

 

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Fun Pictures From Our Open House June 29th, 2017

July 6, 2017

Our Open House and Non-Profit seminar was a huge success.  We enjoyed having everyone for a Non-Profit seminar, cookout and tour of our facility.  Our customers and friends got to see the many capabilities of Burns Mailing & Printing, including graphic design, digital and offset printing, bindery and direct mail department.  We truly are a printer that knows mailing and a mailer that knows printing.

 


DON’T FORGET TO REGISTER FOR OUR FREE LUNCH AND OPEN HOUSE ON JUNE 29TH 2017

June 21, 2017

If you are a non-profit organization, please register for our FREE non-profit seminar starting at 10:30 AM and then stay for our FREE lunch and tour.

For more information call CJ Mitchell at 865 584-2265.


Open House At Burns Mailing & Printing On June 29th

June 13, 2017

Join us for a tour, lunch and door prizes on June 29th.  For our non-profit friends we are having a seminar on non-profit direct mail starting at 10:30 AM.  Email graphics@burnsmp.com to register.  Seating is limited.


Free Rocking Chairs For Non-Profit Organizations

June 8, 2017

A good friend just sent me this email about free rocking chairs.  Hope this might benefit some of our local charities.

There is a company in Nashville that received 500 rocking chairs from Cracker Barrel and they want to give them away. I thought you might know some nonprofits that might be able to use them for silent auction or live auction items at your event(s) or at their locations. They go and pick them up and they have a contact number and name I believe to reserve them.

Here is the website to go to and get information about it:

https://t.e2ma.net/message/2en4p/yzokmm


Non-Profit Seminar On Direct Mail June 29th 2017

June 5, 2017


Google Review From A New Customer

April 24, 2017

The non-profit for whom I work recently decided to send out our first mailing. It is very important to us to use local businesses, and local women-owned businesses whenever possible. Burns Mailing and Printing, Inc was recommended to us and I know why! Working with Burns Mailing and Printing was a positive experience from start to finish. They are professional and timely. They are a one-stop shop for all printing and mailing needs. Since we are a non-profit, we are eligible for non-profit postage status, but had never applied. They encouraged us to do so, and Amy helped facilitate and expedite the process for us. We had help and guidance from Angela in the design department, resulting in a beautiful postcard. Everyone in the office is welcoming, kind and helpful. Phyllis Burns knows and understands business and non-profits. And even though our mailing was very small, we never felt or were treated like we were small or insignificant. We will use Burns Mailing and Printing for all of our mailing and printing needs going forward. They get Five Stars from us.

Kelly L