Millennials are in a category all their own. They were raised in the digital age and technology is second nature to them but that doesn’t mean that they don’t respond to traditional marketing methods such as direct mail. They are on the go, buying houses, renting apartments, buying cars and they are a force in the workplace.
What does all that have to do with direct mail?
Direct mail has continued to be a great source for marketing with a response rate of 5% as compared to digital marketing with a response rate of less than 1%. I recommend to my customers that they do both direct mail and social media marketing. Millennials are experiencing digital fatigue but they still spend a lot of time online, so use direct mail to guide them to your website or social media page and give them a reason to go to your page, such as an offer of something free such as consulting, free estimates, or a discount. The marketing landscape is always changing but direct mail remains as influential as ever, or more so. When I started in the mailing business in the early 1990’s the response rate was 2-3% and now it is 5%.
At Burns Mailing & Printing, Inc. our consulting is FREE to our customers. I just showed a non-profit how to save over $4000.00 in postage and all it took was sitting down and listening to what they had been doing and what we could do for their organizations. Call me, Phyllis Burns, today for a FREE consultation 865 584-2265. You may email me at phyllis@burnsmp.com for a free estimate.
