Direct mail is a good way to get your message to your target market. 74% of mail recipients at least scan advertising mail. 53% take the time to fully read advertising mail. Only 24% of advertising mail is throw away without looking at it.
Call us today at 865 584-2265 or email me at email@example.com for a free estimate.
Burns has been using software to clean up your list by utilizing CASS and NCOA link. It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).
Address Resolution – AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.
Proprietary Change of Address – PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.
NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.
At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current. If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.
Cleaning up your list is just the start, we can design, print and mail your project…all under one roof! It is a big roof!
Call Phyllis Burns – 584-2265 or email me at firstname.lastname@example.org for a free estimate. You will be glad you did.
Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.
Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)
Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.
I have been saying this all along but thought you might enjoy some other people’s opinion on personalization. At Burns Mailing & Printing, we send out a lot of personalized mail. We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.
Call me today to find out cost on your personalized mail. 865 584-2265 or email me at email@example.com.
Burns Mailing & Printing has been nominated for a Big Wig Award in the category of Best Fulfillment/Direct Mail. If you are a customer of mine or just know us by reputation, please vote for Burns. Here is a link to the voting; https://www.aafknoxville.com/awards/big-wig-awards/
One of the pleasures of this job is that I get to meet new people everyday and to hear their stories. Yesterday was especially good because I went to Bridge Refugee Services and met a very special person, Drocella Mugorewera the Executive Director. It opened up a whole new prospective for me. I guess I had not given a lot of thought about the difference between a refugee and an immigrant. Refugees had fled for there lives from countries where had they stayed would have been killed. Imagine arriving in a new country not knowing the language, having no job and probably with the clothes on their back. That is where Bridge Refugee Services comes in. They help the refugee get settled into housing, help getting a job, help learning English and so much more. As I sat in the hallway waiting for the meeting, their was a video playing that was in several languages and it was explaining that in the US, it is illegal to hit your wife, mother, daughter or any other female. The cultural differences are great and each refugee must learn to live in the US under our laws. I got to hear Drocella’s personal story and was overwhelmed with what she had gone through.
Several churches in the area support Bridge Refugee Services and hopefully my church will soon be another to give a helping hand.
As with any non-profit, it takes money to provide all these services. If you are interested in helping, you can go to their website to make a donation.
Hope I get to meet a lot more people with the compassion and caring that Drocella has for all people