Proposed Postage Rate Increases To Go Into Effect January 27, 2019

October 29, 2018

The proposed rate is roughly 2.5% on average by class.  The First Class stamp will go for .50 to .55. This is the largest price increase since the introduction of the Forever stamp.

If you are budgeting for your direct mail in 2019 you might want to keep in mind the 2.5% increase.

If you are using first class stamps for personal or business purposes, I suggest that you stock up on Forever Stamps before the November 27th increase.

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Burns Mailing & Printing 2018 Winner of AAF’S Big Wig Award For Best Fulfillment/Direct Mail Company

October 25, 2018

Thank you to all who voted for Burns Mailing & Printing.  We truly appreciate your taking the time to vote for us.

I am so pleased to have been the winner of the American Advertising Federation’s Big Wig award for best fulfillment/direct mail company.

I would love for you to come by Burns and experience Burns great customer service, excellent printing and the best direct mail..all under one roof.  It is a big roof!

Phyllis Burns, 865 584-2265 or email me at phyllis@burnsmp.com.


Are You Tired Of Digital Ads? Does A Lot Of It Get Deleted?

October 22, 2018

Direct mail is a good way to get your message to your target market. 74% of mail recipients at least scan advertising mail. 53% take the time to fully read advertising mail. Only 24% of advertising mail is throw away without looking at it.

Call us today at 865 584-2265 or email me at phyllis@burnsmp.com for a free estimate.


Burns Has New Mailing Software Called Compliance Plus. Read What It Means For Your Mailing Lists

October 18, 2018

Burns has been using software to clean up your list by utilizing CASS and NCOA link.  It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).

Address Resolution AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.

Proprietary Change of Address PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.

NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.

At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current.  If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.

Cleaning up your list  is just the start, we can design, print and mail your project…all under one roof!  It is a big roof!

Call Phyllis Burns – 584-2265 or email me at phyllis@burnsmp.com for a free estimate.  You will be glad you did.


Personalization Can Truly Give Direct Mail Legs

October 17, 2018

Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.

Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)

Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.

I have been saying this all along but thought you might enjoy some other people’s opinion on personalization.  At Burns Mailing & Printing, we send out a lot of personalized mail.  We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.

Call me today to find out cost on your personalized mail. 865 584-2265 or email me at phyllis@burnsmp.com.


Early Voting Starts Soon

October 10, 2018

 


Burns Mailing & Printing, Has Been Nominated For Big Wig Award

October 8, 2018

Phyllis Robinette Burns, President

Burns Mailing & Printing has been nominated for a Big Wig Award in the category of Best Fulfillment/Direct Mail.  If you are a customer of mine or just know us by reputation, please vote for Burns.  Here is a link to the voting; https://www.aafknoxville.com/awards/big-wig-awards/