New Marketing Tools From USPS – This Could Be A Game Changer

We just received news this week about the new feature for Informed Delivery. If you are familiar with Informed Delivery, you know that the USPS scans each piece of mail and send you an email with what is coming in your mailbox. With the new feature, we can set up for our customers a link that when their mail piece is scanned it give the option to click on a link and it takes the viewer to a site of the mailer’s choice. For instance, if I mailed a post card and created a link when the person receiving my post card can click on that link and it would take them to my website http://www.burnsmp.com. The recipient must be signed up for Informed Delivery. This could be a GAME CHANGER for political candidates, restaurants, non-profit organizations and anyone wanting have an additional marketing tool for their organization. The ultimate tool for combining direct mail and digital marketing.

If you want to know more about the Informed Delivery tool, email me at phyllis@burnsmp.com or call 865 584-2265

Driving Down Memory Lane

Karns Underpass

This weekend my daughter Joy Burns Day was visiting and she wanted to drive around Karns, her old stomping grounds, to see what was happening. She took these two pictures on our drive. If you live in Karns or went to school there you know that painting the underpass is a rite of passage for Karns High School students. Joy did a little painting on the underpass in her day. Some say that the underpass is only being held up by the layers upon layers on paint that the high school students have painted over many years. I know they were painting the underpass when I was at Karns High School and this October I will be attending my 60th class reunion. In fact, I may use these pictures for the cover of our class directory.

First Class Postage is Going Up

Here are the proposed rate increases from the USPS;

The proposed Mailing Services price changes include:

ProductCurrent PricesPlanned Prices
Letters (1 oz.)55 cents58 cents
Letters additional ounce(s)20 cents20 cents (unchanged)
Letters (metered 1 oz.)51 cents53 cents
Domestic Postcards36 cents40 cents
Flats (1 oz.)
Outbound International Letters 
(1 oz.)
$1.00 $1.20$1.16
$1.30

Kate Just Graduated From Middle School

Kate, my youngest grandchild just graduated from middle school. I know everybody says this, but she has grown up so fast. It is hard to believe that she will be a freshman in high school this fall. After graduation, we had lunch and then two of her friends joined her and we all went to the lake. Three 13 year olds was quite a blast.

Amy Our Company Photographer

Picture courtesy of Amy Motsinger

Amy credits my late husband, Ken Burns, for her interest in photography. Ken loved photography and over the years I had bought him some pretty sophisticated cameras. Amy and Ken would have conversations about the technical aspects of photography. She took this particular photograph with her I-Phone. The cameras are so good on the I Phones now that most people don’t even take a camera when they are vacationing. I know that I don’t. I always have my I Phone with me. My photographs are no where near the level of Ken or Amy but I enjoy taking pictures when I am traveling and of family.

What Does 2021 Look Like For Non-Profit Organizations

According to an article I read recently, 87% of Americans are expected to donate to non-profit organizations in 2021. 19% plan to give more in 2021. Just think about what life here would be like with out non-profit organizations. There would be no animal shelters, no one serving the homeless, no one helping build homes for those who can’t afford them. The list goes on and on. At Burns Mailing & Printing, we serve many non-profit organizations from volunteer fire departments to rescue ministries. The work that they do amazes me and makes me grateful to be able to serve them.

When you get an appeal from your local non-profit organizations, please consider giving to a cause that speaks to your heart. If you can’t give right away, then save that envelope and consider giving at a later date. The world is a better place because of non-profit organizations.