What Is Four Color Printing? What Is The Difference Between Digital Printing and Offset Printing?

I often invite potential customers or current customers to tour our facility. Most have never been in a printing company. When I ask them do they know why they call it four color process most do not know. The colorful picture you see above is made up of just four colors, cyan, magenta, yellow and black. A four color offset press has four sections and each cylinder is loaded with these four colors. The paper starts on one end and then each color is printed as it goes through the press. When it comes out on the other end it has the full color printing. This process is offset printing and it puts ink on the paper. The paper absorbs the ink and thus the difference between offset and digital printing. In digital printing the ink is toner and it lays on top of the paper and is not absorbed in the paper. Digital printing usually has a more vibrant color because it is not absorbed in the paper. Digital printing is for smaller quantities (at Burns it is 10,000) and offset is for larger quantities. If a customer orders a smaller quantity and then decides to order a larger quantity of the same item, we have to be sure to tell them that the two processes will look different because one absorbs the ink and the other does not.

If you would like a copy of the resource guide above, email me at phyllis@burnsmp.com.

Burns Mailing & Printing Specializes In Non-Profit Mailings, Political Mailings and Promotional Products

It has felt a little warmer the last few days and I have actually seen some Winter Jasmine with their yellow blooms peeking out. Now is the time to start mailing spring appeals, newsletters, event invitations and allowing us to research the promotional products that would be great for upcoming events.

We are seeing an up swing in political printing and mailings as early voting starts soon. One thing that we have new for political mailings is the ability to provide list with details about voters. Call us at 865 584-2265 or email me at phyllis@burnsmp.com for more details.

Burns Mailing & Printing was Knoxville's First To Add Bar-Coding to Bulk Mail

Clipping from the Knoxville Journal, September 1991

I was looking through some things in a closet in my office and found this article about Burns being the first bar-coder in Knoxville. Now every piece of mail, even first class, has a bar-code whether applied by companies like Burns or by the USPS. Applying the intelligent bar-codes saves our customers money on postage.

Burns Mailing & Printing now offers graphic design, printing (both digital and offset), direct mail services and promotional products. We are still a one-stop convenience for alll these things. Call us at 865 584-2265 or email phyllis@burnsmp.com.

Throw Back Thursday

High School Senior Trip 1961

I graduated from Karns High School in 1961. Karns is where I met the love of my life, Ken Burns. Although we did not have very much money, I was fortunate enough to go to Washington DC for a week with some of my classmates. On the way back we stopped at Luray Caverns in Luray VA. I had forgotten all about it until a classmate posted this picture on Face Book. I enjoyed seeing how we dressed back then and trying to identify everyone. If you are wondering where I am in the picture, I am on the front row 1st person from the left. Check out those socks and loafers. Good memories.

The Burns Mailing & Printing Family

The great group of employees at Burns Mailing & Printing

We took this picture on a beautiful fall day at our facility. These are the employees who make my job easy. They understand that if the company does well, we all do well. I don’t know what I would do without them. They are my work family and I love them . I have had customers remark that we are all like one big family here at Burns and it is true.

Call and set up an appointment to meet our Burns family. If you need graphic design, printing, direct mail or promotional products, we have you covered. 865 584-2265

I Love This Promotional Product

I attended the Advertising Specialty Institute’s trade show in Orlando, FL this month. We saw lots of products, in fact, we brought back 135 lbs. of promotional product samples. This one, however, really caught my eye. After you apply sunscreen, you simply apply this sticker and when it is time to reapply sunscreen the sticker turns colors to let you know.

This would be a great product for dermatologist, pediatricians, swimming pools and resorts.

Suzanne McCarter is always available to help you with promotional product needs. 865 584-2265 or suzanne@burnsmp.com.

Knox Area Rescue Ministries

I had a nice visit with several staff members of KARM. I have been doing business with KARM since 1990. In fact, they were my first non-profit customer and I have had hundreds since then. When I started working for them, it was Union Rescue Ministries and was later changed to KARM.

I had a meeting with them to introduce them to our promotional products because they know that we offer graphic design, printing and direct mail. Suzanne McCarter, our sales representative, for promotional products went with me. She had not been to KARM so they gave us a tour to show Suzanne all the services that they offer. Things have changed since I was on the board of directors many years ago. I was so impressed with the Berea program that they have. It is a program to teach skills so that the participants can get a job. They live in a dorm, wear school shirts and have a common area for relaxing. This is truly a hand up and not a hand out. Not only does it benefit the student but benefits the community by having skilled workers to employ.

I so admire the non-profit agencies because they make such a difference in the lives of those who cannot help themselves. KARM has been doing this for 60 years. Congratulations on a job well done.

Promotional Products Are Not Just Pens, Keychains and Mugs, We Have Lots Of Ideas.

Phyllis Burns at ASI trade show in Orlando, FL

We like to be silly sometimes but we are serious about getting the right fit for promotional products for our customers. We have 800,000 products a available on our website http://www.burnsmp.com, but that can be a lot to look through. You don’t have to do all the research, we will do that for you. Suzanne McCarter, our sales representative will meet with you and help you find that perfect product to promote your business. Just give her a call or email her at suzanne@burnsmp.com.