I am pleased to announce that Burns Mailing & Printing, Inc. has a new website. Same domain, just new and improved. The new website has videos that show what each department does at Burns. It has been said that one picture if worth a 1000 words. For the first 20 people who visit our website and email me that you have visited our website, will get a $5.00 gift certificate for Starbucks. Only one per person. Email me at firstname.lastname@example.org.
This marks 25 year of being at our location at 6131 Industrial Heights Dr, Knoxville, TN. We purchased the property in 1994 and built on to the existing building to make a total of 8400 square feet. A lot has happened in those 25 years. We lost our founder, Ken Burns, in 2014. We have had some new employees and some move on or retired. The only thing that does not change is that we have a great team of employees and we appreciate our customers. In 2018 we were selected as the AAF Big Wig Award winner for the best fulfillment/direct mail company in Knoxville.
If you would like a free estimate for design, printing or mailing please contact me at email@example.com or call 865 584-2265.
My emergency this week was that I opened my last jar of strawberry jam that my daughter, Joy Day, and I make. Strawberry is my favorite although we make peach, plum and apple butter. It is getting close to time when those beautiful strawberries will be in season and we can make more for us to stock up for the year. It is quite a production as we make enough for her family and me. It is also very messy and time consuming but sooo worth it. The jam that you buy in the store does not even begin to compare to what you can make at home. We look pretty scroungy in the pictures of us making jam, so I though that I would put one of us together where we are looking a little nicer.
Working on a mailing list today, I got very frustrated when I lost about 30 minutes of work. Now I don’t usually do files for mailing but this was a list that I wanted to go over to take out names that were no longer relevant. Fortunately for me and for Burns Mailing & Printing, I have an employee who is way beyond Guru when it comes to Excel and our mailing lists. She has many tricks up her sleeve when it comes to getting our customers files ready for mailing.
I am a mailer and I am about to do a mailing, so yes, I definitely believe in direct mail.
If you are ready for your next direct mail project, email me at firstname.lastname@example.org or call 865 584-2265 for a free print and mail estimate.
Digital printing does not use printing plates the way that conventional offset does, but instead uses toner. In conventional offset ink is put on paper and the ink is absorbed into the paper. In digital printing the toner sets on the paper and is not absorbed into the paper. This gives a different look to the printed piece and often digitally printed pieces has a brighter color. Digital printing is usually used for smaller quantities. We usually run up to 10,000 on our digital press but if it goes over that quantity, we move it to an offset press.
A big benefit of using the digital printing is the variable data capabilities. Variable data printing is a form of on-demand printing in which elements (such as text, numbers, graphics, etc.) can be changed from one printed piece to the net, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. At Burns, we can print and address double-sided postcards on one pass of the press. When we personalize a letter we add a bar code on the back of the letter and our smart inserter can then read the bar code on the back and insert the letter into a non-window envelope. This is like a hand match without the expense of a hand match.
Advantages of digital printing
Setup costs are lower for short runs (up to 10,000)
Print only the amount you need, when you need it
Lower minimum quantities (as low as 1,20 or 50 pieces)
Inexpensive black and white digital printing
Improved technology has made digital quality acceptable for more uses.
One thing that the buyer needs to be aware of is that if you print a small quantity on the digital press and then decide on a larger quantity that requires the printing job to be put on an offset press, the two jobs will not look the same because of what I described above, ink being absorbed into the paper and ink setting on top of the paper. They will both be quality printed jobs but will not have the same look.