What is Digital Printing?

January 23, 2019

Digital printing does not use printing plates the way that conventional offset does, but instead uses toner.  In conventional offset ink is put on paper and the ink is absorbed into the paper.  In digital printing the toner sets on the paper and is not absorbed into the paper.  This gives a different look to the printed piece and often digitally printed pieces has a brighter color. Digital printing is usually used for smaller quantities.  We usually run up to 10,000 on our digital press but if it goes over that quantity, we move it to an offset press.

A big benefit of using the digital printing is the variable data capabilities. Variable data printing is a form of on-demand printing in which elements (such as text, numbers, graphics, etc.) can be changed from one printed piece to the net, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. At Burns, we can print and address double-sided postcards on one pass of the press. When we personalize a letter we add a bar code on the back of the letter and our smart inserter can then read the bar code on the back and insert the letter into a non-window envelope.  This is like a hand match without the expense of a hand match.

Advantages of digital printing

  • Setup costs are lower for short runs (up to 10,000)
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 1,20 or 50 pieces)
  • Inexpensive black and white digital printing
  • Improved technology has made digital quality acceptable for more uses.

One thing that the buyer needs to be aware of is that if you print a small quantity on the digital press and then decide on a larger quantity that requires the printing job to be put on an offset press, the two jobs will not look the same because of what I described above, ink being absorbed into the paper and ink setting on top of the paper.  They will both be quality printed jobs but will not have the same look.

One of our digital presses at Burns Mailing & Printing.

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Phyllis Burns Receiving The Award From American Advertising Federation For Best Fulfillment/Direct Mail Company

November 14, 2018

I am pleased that my company Burns Mailing & Printing was voted best fulfillment/direct mail in the American Advertising Federation’s Big Wig contest.

Phyllis Burns – phyllis@burnsmp.com

Burns Mailing & Printing Inc. is a State of TN certified Women Business Enterprise (WBE)

865 584-2265


Proposed Postage Rate Increases To Go Into Effect January 27, 2019

October 29, 2018

The proposed rate is roughly 2.5% on average by class.  The First Class stamp will go for .50 to .55. This is the largest price increase since the introduction of the Forever stamp.

If you are budgeting for your direct mail in 2019 you might want to keep in mind the 2.5% increase.

If you are using first class stamps for personal or business purposes, I suggest that you stock up on Forever Stamps before the November 27th increase.


Burns Mailing & Printing 2018 Winner of AAF’S Big Wig Award For Best Fulfillment/Direct Mail Company

October 25, 2018

Thank you to all who voted for Burns Mailing & Printing.  We truly appreciate your taking the time to vote for us.

I am so pleased to have been the winner of the American Advertising Federation’s Big Wig award for best fulfillment/direct mail company.

I would love for you to come by Burns and experience Burns great customer service, excellent printing and the best direct mail..all under one roof.  It is a big roof!

Phyllis Burns, 865 584-2265 or email me at phyllis@burnsmp.com.


Burns Has New Mailing Software Called Compliance Plus. Read What It Means For Your Mailing Lists

October 18, 2018

Burns has been using software to clean up your list by utilizing CASS and NCOA link.  It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).

Address Resolution AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.

Proprietary Change of Address PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.

NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.

At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current.  If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.

Cleaning up your list  is just the start, we can design, print and mail your project…all under one roof!  It is a big roof!

Call Phyllis Burns – 584-2265 or email me at phyllis@burnsmp.com for a free estimate.  You will be glad you did.


Look Who Made The Knoxville Focus

October 4, 2018

Thanks to Mike Steely and Steve Hunley for doing a feature story on Burns Mailing & Printing. We are indeed a company that can take a mailing from concept to the mailbox.  You will love the journey.

phyllis@burnsmp.com or call 865 584-2265

 


Professional and Skilled Mailing Department at Burns Mailing & Printing

August 8, 2018

Recently I met one of my customers when I was coming out of the polling place to vote.  He was a candidate in the election and we had helped him with his campaign in the design department, printing department and mailing department.  He said “the reason that he like coming to Burns was that it was one stop and it was done and he did not have to worry about running all over town”.  By the way he won in the election.

Our mailing manager plays a big part in making each mailing a success.  The customers jobs move from one experienced department to the next and finally to the mail box.

Want to experience this for yourself?  Call Phyllis Burns at 865 584-2265 or email me, phyllis@burnsmp.com for a free estimate.