The Direct Marketing Association Recently Reported That Direct Mail Surpasses Digital Channels By 600%.

August 17, 2017

According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list.  They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.

The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;

Oversized envelopes response rate is 5.0% (higher postage)

Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)

Catalogs have a 3.9 % response rate

Letter sized envelopes have a 3.5% response rate

Don’t know where to start?  Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.  We start with concept and deliver to the mail box.  We have an expect team to lead you in every aspect of direct mail.

 


Phyllis Burns, Owner of Burns Mailing & Printing Has Been Appointed To Mayor’s Business Advisory Council

August 16, 2017

Phyllis Robinette Burns

Aug. 16, 2017

NEW MEMBERS OF BUSINESS ADVISORY COUNCIL APPOINTED

The new 12-member Business Advisory Council, appointed by Knoxville Mayor Madeline Rogero, reflects a broad range of local businesses and owners. The Mayor’s appointments were unanimously supported by City Council at its meeting Tuesday night.

Members of the Business Advisory Council, or BAC, serve in an advisory and partnership capacity to promote regular and open communication between City government and businesses. The council gives advice to the Office of Business Support; brings issues and concerns related to doing business in Knoxville to the attention of the City administration; proposes responses and solutions to address these concerns; and provides feedback on City initiatives and proposals affecting business.

“This is a key advisory panel, so it’s crucially important that its members represent the wide diversity of entrepreneurs, professionals, retailers and service providers that make up Knoxville’s business community,” said Patricia Robledo, the City’s Business Liaison.

“These are business leaders who have volunteered to serve as a sounding board. We’ll be asking them how issues or policies affect local small businesses. But it’s very much a two-way street. They’ll have great ideas that they’ll be sharing to help make Knoxville even more business friendly.”

The newly appointed members (and their businesses) are:

n Mackey Brownlee, Brownlee Realty;
n Phyllis Burns, Burns Mailing & Printing;
n Jody Collins, Feral Giant;
n Lisa Cyr, Nothing Too Fancy;
n Wade Esau, Elo Touch Solutions;
n Deidra Harper, B&B Lawn Services;
n Charles Houston, CA Inc.;
n Raul Rangel, Work Now Inc.;
n Josh Smith, Master Dry;
n Tommy Smith; Ackermann PR;
n Kira Frazier-Jones, KIRA/The Spa Suites; and
n Mary Ann Stackhouse, Lewis King PC.

The new BAC members will serve two-year terms through summer 2019. The BAC meets every other month, beginning at 8:30 a.m. on Thursday, Aug. 17, in Room 549 in the City County Building.

Paige M. Travis
Public Information Specialist
City of Knoxville Communications Dept
Office of Mayor Madeline Rogero


What A Customer Is Saying About Burns Mailing & Printing

August 14, 2017

I have been so pleased to work with Burns Mailing & Printing! Their customer service is attentive with a small community feel. They are knowledgeable and helpful in every phase of the process! I walked into this process blind, but from the first design phase, to the final mail-outs, each member carried me through their area of expertise, and clearly explained and coached me through what I needed to know. Their collaborative efforts produced a beautiful brochure advertising our company’s coming events. Thank you, Phyllis, for assembling such a great team to work with! You made a dreaded process a joy!

Andrea Darden
Co-ordinator for TN Justice Programs

 


Direct Mail Is Still The Preferred Way Of Contacting Your Clients, Customers Or Donors.

August 10, 2017

Direct mail is still the most trusted form of contacting people.  Mail can be read at their  convenience and saved for a later date, if it is something of interest to the recipient.  It is not as intrusive as emails and does not go into spam filters. Everyone loves getting mail, make your next contract with your clients, customers and donors by direct mail.

At Burns Mailing & Printing Inc., our experienced staff can take your project from the concept to the mailbox.  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


What You Need Is A Good Mailing List.

August 9, 2017

What is a good mailing list and how do you get one?  The best mailing list is your own.  It is people who have a known association with your organization or business. If you want to add more names or know how many people are within your desired demographics in a certain area, we can do a list count for FREE and tell you how many people are out there. You might want to do a radius count of your address, for instance one mile, two miles etc. We recently had a deli shop that had remodeled their shop and wanted people within a 5 mile radius to visit their shop.  We did a radius count using their demographics and came up with the number of households that they needed.  An of course, since we are graphic designers, printers (both digital and offset) and are direct mail company, we were able to handle all of it right here, all under one roof.  It truly is a big roof!

We are also able to combine the customers list with a list that they have purchased.  To make sure that we are not purchasing names that they already have, we have the list company do a suppression and they do not send any names that our customer already has on their company list.

Before any mailing, we provide a FREE NCOAlink update to take out any undeliverable names.  In most cases we can provide forwarding addresses if the person has moved.  We then send our customer a list of the undeliverable addresses so that they can correct their own list.  If they do not make the changes when they receive them from us, then on the next mailing they might have dropped off the National Change of Address database that the USPS maintains and the address may be lost to them. It is important to do the list clean up and list hygiene BEFORE printing so that you don’t print to many or too few of your mailer. After list clean up, we can give you a project price to the penny before you commit to the project.  We don’t like surprises and we assume that our customers don’t like surprises when it comes to pricing.

If all of this seems complicated, no worries, just call or email me and we will walk you through the entire mailing process.  phyllis@burnsmp.com or call 865 584-2265.

We are a printer who knows mailing and a mailer who knows printing.

 

 


I Love Working With Non-Profit Customers

August 8, 2017

A few of my non-profit friends at our June Open House. 

Think about it, non-profit folks are usually well educated, personable, patient,  and compassionate.  I am sure that they did not get into the non-profit world for the money.  They could all be making more money in a for profit world but they have all of the traits that I just described above so they choose to be in the non-profit world.  They care about the homeless, the hungry, the families, and the children of our community.  They operate their organizations on the donations and kindness of our community.  Imagine how hard that must be to raise money and depend on so many volunteers.  My thanks to all the non-profit organizations who make our community a better place to live. My employees and I consider them part of the Burns Mailing & Printing, Inc. family.


Girls Trip To The Beach

August 7, 2017

I just got back to the office today after a week in Destin FL with my daughter Joy and granddaughter Kate.  It was a time of relaxing, hanging out at the beach and lots of good food.  There is something about being at the ocean that is calming, relaxing and good for the spirit. It certainly makes the long drive worth it.  Funny thing happened, I stopped at Durbin Farms in Alabama, a great place to get fresh produce and peaches.  I went into the cafe and heard someone call my name.  I turned around and there was one of my church friends and her sister.  They were going to Pensacola and they invited me to have lunch with them.  That was a nice treat and quite unexpected.  It really is a small world.

Coming back to work this morning was not too bad.  I had worked a couple of hours on Sunday so that I would not be absolutely slammed when I got to work this morning.  It is always good to see my work family.  I miss them when I am gone.