United States Postal Information On Postage Increase in January 2018

October 6, 2017


Want Something FREE?

September 25, 2017

Want to know about paper, submitting artwork properly, the difference between digital printing, bindery options in folding and finishing, mailing standards, classes of mail and mailing list, then email me or call for a FREE resource booklet.  The booklet is not the only thing free to our customers.

  • FREE estimates
  • FREE NCOA mails list updates for our customers
  • FREE mail list queries
  • FREE consultation with our customers
  • FREE print cost/postage saving advice to our customers

A FREE Resource Guide For Printing and Mailing Projects

Call me, Phyllis Burns  at 865 584-2265 or email me at phyllis@burnsmp.com. Check us out on the web at WWW.burnsmp.com

Its All About The Mailing List

September 20, 2017

Mailing Lists

To get your finished project into the mail stream, the first thing you will need is your mailing list to get the quantity before printing. You can provide a list or purchase a list. Purchased lists are offered as single-use or multiple-use. They can be targeted based on a wide variety of factors, including zip code, household income, industry, and special interests, etc. List queries we conduct on your behalf are always FREE. This provides a count only. Burns Mailing & Printing will not copy or release your database without your written authorization.

We also provide, at no cost to our customers, a FREE National Change of Address (NCOA) Service and we will provide the Undeliverable, Moved No Forward, or Forwarding Address, to our customers so that they can maintain their mailing lists with the most up-to-date information provided from the U.S. Postal Service. Be sure to update your master list with the NCOA and undeliverables! All NCOA/undeliverables will be flagged for 48 months through the U.S.P.S. After that, the address is no longer flagged and mail will be sent to the old address. It is imperative to keep your database up-to-date to ensure your recipients are recieving your mailings.

When maintaining your own lists, it is important to use relevant headers to label your columns. Keep data separated. Include any extra information for variable data printing in its own columns, such as monetary amounts or dates. If you would like your mailing or letter to be addressed a certain way (Mr. & Mrs. Doe vs. Jane & John Doe), create a separate DEAR column with the special name combination.

If you want to sit down and discuss your next direct mail project, call Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.



Why Graphic Design Is Important For A Direct Mail Campaign

September 18, 2017

Our graphics department wears many hats.  They are very knowledgeable on designing direct mail pieces that meet postal specifications and are eye catching designs.  Even if we are not printing a direct mail piece, they check the design files to make sure that they meet postal specifications BEFORE printing.  They provide templates for mail panels to insure that if we are not designing the mail piece that the mailing panel is correct.  They work closely with our mailing manager and our estimator/planner and salesperson to make sure that the job moves efficiently and quickly through the shop.  We like to start with the concept and end with the direct mailer in the mailbox.  We have three graphic designers on staff and they are experienced in design of catalogs, post cards, brochures, annual reports, non-profit appeals, booklets, presentation folders and more.

For your next project, why run all over town, when we have what you need….all under one roof.  It is a big roof!

Call 865 584-2265 or email phyllis@burnsmp.com.  You will be glad that you did.

Things I Brought Back From My Trip

September 13, 2017

I was blessed to spend the Labor Day weekend with my family at the lake in Winchester TN.  However I brought home a nasty bug and spend the next week at home sick.  Also another little nice surprise was that a huge limb had fallen out of one tree into another tree in my front yard. I had to have both trees removed and now my yard looks like some one was having dirt track trials in my yard.  I am not worried though because I have someone coming to  seed the yard  and all will OK.  It is a blessing to be with family any time that it is possible.


Boutique Mailer And Printer?

August 24, 2017

That is how I described Burns Mailing & Printing, Inc. to a local magazine today.  I for one, love going to boutique clothing stores, coffee shops, and especially bakeries. These boutiques specialize in giving specialized customer services that you don’t find with large big box stores.  They give you a unique experience and I think that is what we do best at Burns Mailing & Printing, Inc.  For our customers, we assist them with art files, design (if needed), free consultation and basically guide them from concept to the mail box. Since we offer printing (both digital and offset) and we are a direct mailing company their project moves from one knowledgeable department to the next and finally to the United States Post Office.

Seeing is believing, call me to schedule a tour of our company and see for your self what a boutique mailer and printer is all about. Phyllis Burns 865 584-2265.



The Direct Marketing Association Recently Reported That Direct Mail Surpasses Digital Channels By 600%.

August 17, 2017

According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list.  They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.

The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;

Oversized envelopes response rate is 5.0% (higher postage)

Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)

Catalogs have a 3.9 % response rate

Letter sized envelopes have a 3.5% response rate

Don’t know where to start?  Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.  We start with concept and deliver to the mail box.  We have an expect team to lead you in every aspect of direct mail.