In 1988, I had the opportunity to visit Pearl Harbor. Visiting the Pearl Harbor Memorial was the most memorable time that I spent in Hawaii. Before we went into the memorial, we watched a movie about the attack and about some of the things we would be seeing. It was an almost reverent atmosphere and the U.S. Navy was there and they made sure that respect was given to the memory of those who died in the attack. There was still an oil slick from the sunken ships on the water. December 7, 1941 was the day that the U.S. became involved in World War II. That was two years before I was born. My Dad, Odes Robinette , worked at Oak Ridge during the war and he did not know that they were making the atomic bomb that ended the war. He and my Father-In-Law, H.R. Burns, who also worked at Oak Ridge, both heard it on the radio, just like every one else. Hope that we never have to go through another war like that.
Thank you to all our men and women who have served and are now serving for your service to our country. We are truly the free because of the brave.
There are two kinds of colors used in Printing. Process colors are created by mixing cyan (blue), magenta (red), yellow and black inks in varying percentages. Spot colors are special premixed inks that are used instead of, or in addition to, process inks. These spot colors come in a wide range of colors, including florescent and metallic. The most commonly used spot color are PMS (Pantone Color Matching System).
Spot colors provide the greatest color consistency. Spot colors are mixed using special formulas, no matter which printer you use, when you choose offset printing, your colors will match. When using spot colors with digital printing however, there will be slight variations, because each digital printer interprets and converts the spot color to CMYK differently. Colors on the digital press will look very different than colors printed on a conventional offset press. Digital printing is toner and offset uses ink. If you run a small run on a digital press and then order a much larger quantity that must be printed on a conventional offset press don’t expect the colors to look the same because it is two different processes and two different inks.
The types and number of colors you choose to use will greatly influence the cost of your printing project. It is always cheapest to print black/grayscale, followed by one color (usually a PMS color), then two color (usually PMS plus black or two PMS colors), and on up to specialty inks. Three colors are priced at the four color rate.
The picture in this blog post is made up of the four basic colors, and this is why the process is called four color printing.
Pure black is most commonly used for text, outlines, and smaller areas of black. Rich black is used for backgrounds or large areas of black, even in text. It appears darker and richer in contrast, because it mixes percentages of all four colors.
All blacks should be set to OVERPRINT in your artwork. Overprinting is any printing that is done on an area that has already been printed. For example, if you have text over a colored background, the text should be set to overprint. Shapes that do not overprint knock-out the background color, like a hole punch, leaving an empty space. This is especially troublesome for text, where the press operator must try to line up the letters precisely within the empty spaces. This can cause a “3D” effect on your text.
For your next four color printing/mailing project, call me Phyllis Burns at 584-2265 for a free estimate for printing, list acquisition if needed, mailing labor and estimated postage. You can also email me at firstname.lastname@example.org.
Burns Mailing & Printing, Inc. is a 100% women owned state of Tennessee Women Business Enterprise (WBE).
There are a few things you should know about preparing press-ready files for printing. The first is setting up your document as the correct size. If your artwork is going to have BLEED – that is any element (color, images, text, etc.) that extends up to or past the edge of a printed page – your document needs to include an extra 0.125″ on each edge that will be trimmed off to give it a nice, clean appearance. To recap, your size will be the trim size plus bleed. Trim size is the final size of a printed piece after being cut from the sheet of paper that it was printed on. Say you wanted an 8.5×11 flyer with a picture border. The artwork you send us should be 8.75 x 11.25. If the artwork doesn’t have bleed, then the document will simply be the trim size.
Want more information and tips on printing and mailing? Email me at email@example.com and I will send you a FREE resource guide for printing and mailing projects. Also our estimates are free and you can request an estimate at our website burnsmp.com or email me, Phyllis Burns. We are a printer who knows mailing and a mailer who knows printing. That is truly a great combination.
Burns Mailing & Printing is a 100% owned Women Business Enterprise, certified by the State of TN, certificate #072706-01
I like so many others, am thankful for my family, but not just my relatives but also my work family as well. I am blessed to have people who love me, a home, food on my table, freedom of worship and to live in a free country. I am thankful that I belong to the same church that my Mother took me to as a child and still go to church with folks that I went to first grade through high school. I am thankful for good neighbors who look out for each other. I am thankful for the beauty of East Tennessee with the Great Smoky Mountains in view and all the beauty that God created here.
I am blessed.
I love fall and this weekend I took advantage of the cool weather and sat by the fireplace and read a good book.
The leaves turning reminds me of the first time I saw the property at our current location. The previous owner had planted several tree around the commercial building and the leaves were just beautiful. We purchased the property and build on a production area and have been here ever since. It was a good move for our business and we are in a great location near our paper suppliers and the United States Postal Service where we take our mail. The lady who owned the property was a window and she had closed her business. I was out looking at property and she just happened to be at the building. I knew that it would be perfect for Burns Mailing & Printing, so I asked her if she would meet me later that afternoon so that Ken, my husband could see it. He loved it as much as I did and so we told her we wanted to buy it and would she take a down payment. I called our lawyer and asked how I could make it official and he said to write out an agreement to sale and have her sign it with a witness. She hesitated for a moment and then said, “I have someone who told me they were going to buy it but they haven’t gotten back with me”. They think I am old lady who doesn’t know what she is doing so I am just going to sell it to you all”. That was one of the best purchases that we ever made.
Another trip down the fall memory lane is at a local cafeteria that is well known in Knoxville called Wright’s Cafeteria. Everyone who is political can be found at Wright’s Cafeteria on any given day. Governor Bill Haslam was there on the day that he got elected to governor. They serve just good country food, like homemade rolls, pies, fried chicken etc. Every fall at the end of the line they have Claxton fruit cakes for sale. Ken, my late husband looked forward to those fruit cakes every year and he would buy one. Today I went there for lunch and there were the fruit cakes for sale. Memories are both sad and good. Today as I looked at the leaves turning at our print shop, I was glad and a little sad when I saw the fruit cakes.
Happy fall and wishing you only good memories.
That is a question that I asked myself sometimes, how did I get here? As most of are aware, life sometimes just happens. I did not start out to be a business owner and when I started I knew nothing about printing except that I was married to a printer. My career has taken multiple turns as I started out to be a nurse. That was in 1961 and back then they would not let you get married and remain in school. (We did not have any civil rights in 1961) I was in my junior year when Ken and I secretly got married, but we did not like living apart so I left and we went to Florida for better job opportunities. Both Ken and I worked at Cape Canaveral until our first daughter came along and we worked our way back to Knoxville by way of Atlanta for a couple of years. I stayed home with our daughters, as we now had our second child and that was a great time of bonding with my daughters. After they started school I went back to work and my last job before joining Ken in the printing business was Vice President of Toyota of Knoxville where I ran all of the finance offices. The auto business requires long hours and Ken and I felt like we were not getting to spend as much time with each other as we would have liked. So I took a leap of faith in 1990 and joined Ken in the printing business. That was what it was in 1990, just printing. I had to quickly learn all about printing so that I could sell and assist Ken with things like estimating, writing job tickets and much more.
Some times doors are opened that you did not even know existed and the next door to open was because of ALCOA. They moved their marketing and communications to Knoxville from Pittsburgh. We started printing for them and they asked me who did fulfillment and I did not know anyone who provided that service. Fools rush in where angels dare to tread, so we started doing fulfillment and mailing. Did I know anymore about mailing than I did when I started in printing? The answer is definitely not, but with the help of some knowledgeable people at the USPS, we got really good at mailing. We added graphic design to offer our customers a one-stop convenience for direct mail. Our customers like the fact that they have to come to only one business to get everything accomplished.
Ken, the love of my life, and partner passed away in 2014 from Leukemia, but with the help of my wonderful crew here at Burns Mailing & Printing we are still going strong serving our customers. We are a 100% State of TN certified Women Business Enterprise (WBE)
If you are looking for a one-stop convenience for direct mail give me a call at 865 584-2265 or email me at firstname.lastname@example.org