What Would Our World Be Like Without Non-Profit Organizations

May 13, 2015

May 13th, 2015

It would be hard to imagine what our world would be like if all nonprofit organizations were suddenly not there.  I have many nonprofit customers and have come to respect, admire and call them friends. I became an associate  member of the Association of Fundraising Professionals in 2000. I actually joined to network with nonprofit folks but what I have gained from knowing them for so many years is a lot more than I expected.  You see, nonprofit folks have a heart and a passion for what they do.  Most of them are highly educated and could earn a lot more money in the for profit world, but they have a heart for the homeless, the animals, the children and the list goes on and on, of the good work that they do.

This is my 15th year as a member of the Association of Fundraising Professionals and I hope to have many more.

“It should be our purpose in life to make a contribution, individually and collectively, to answering the world”s problems; not being part of the problem ourselves.” Andrew Cordier


WHAT OUR CUSTOMERS ARE SAYING

April 29, 2015

April 29th, 2015

At Burns Mailing & Printing, Inc. we have built our business over the years on word of mouth and referrals. Here is what a few of our customers are saying;

KNOX AREA RESCUE MINISTRIES

” We so appreciate our partnership with Burns Mailing and Printing.  They are always responsive to our needs and take good care of every project we send them. Our friends at Burns make printing and mailing for KARM so much easier for us.” S.R, Director-Marketing and Communications, KARM

PD2i NORTH AMERICA

“We truly appreciate the professional work of BURNS Mailing & Printing, Inc. for our international, industrial machinery business. The process from design to delivery is smooth and efficient. Burns allows changes at any time along it. Angela and her team work with a smile and always keep a positive attitude. Work is on time, competitively priced, and in high quality.” B.K., PD2i North America

We treat our customers like family.


Printing, Personalizing and Addressing All At The Same Time

April 10, 2012

April 10th, 2012

I have always wanted a digital press that would print, personalize and address..all on one pass of the press.  That dream came true when we recently purchased a Konica Minolta biz hub digital press.  The press is awesome but what is more awesome is the print shop mail software.  We can now accept a customers database, run it through our mailing software to sort in mail stream order and then print four color on both sides and address for mailing..all on one pass of the digital press.  The biggest sheet size is 13×19 so we can print multiple post cards on that sheet.  If it is a 5.5×8.5 post card we can get four of them on the 13×19 sheet.  Imagine addressing those four post cards as it is printed and them multiply that by say a run of 2000.  Sounds impossible to keep them in mail stream order but with the print shop mail software it prints them in an order that when we cut the post cards as 1-2-3-4 and then stack them back up in that order they are still in mail stream order.  We then put the post cards in trays and they are ready to go to the United States Postal Service.

Print and mail in one day?  Yes it is possible if the press is not too heavily booked.  Political season is nearing again and we will be ready for those last minute push in political campaigns.

If you are interested in seeing our biz hub run, give me a call and we will give you a demonstration.


I Love NonProfit Fundraisers

February 24, 2009

Being in the mailing/printing business I have a lot of interaction with nonprofit folks .  I have also been a member of the Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP) in Knoxville, TN since 2000.  I am convinced that people who work at nonprofit organizations have a heart of gold.  They are educated, dedicated and obviously their motives are not for money.

Recently, I have been in their shoes trying to raise money for Lost Sheep Ministry, where I serve on the board.  Lost Sheep Ministry only has two paid employees and everything else is done with volunteers.  Usually a nonprofit has a development director to raise money but we cannot afford a development director, so yours truly is trying to head up additional fund-raising.  Maxine Raines, our founder, with the help of many volunteers has been raising money for 18 years by speaking passionately about the ministry and by applying for grants and the suppport of local churches. Being in AFP has been beneficial for me because I have learned a lot in the monthly meetings and from my friends in AFP.  However, I am learning just how hard fund-raising really is and I am convinced that running a mailing/printing company is much easier.  They have my utmost respect.  I know that newsletters, mailing appeals, website and donor database is essential but most importantly doing them right is a must.

The list is probably the most important thing.  Making sure that the list does not have bad addresses is now a requirement at the United States Postal Service.  I recommend cleaning up the list by NCOA link move update.  In fact ,we offer this service free to our nonprofit customers who are printing and mailing with us. The person who already has an association with the nonprofit is the very best person to target.  Someone who already knows about the organization and if you are lucky has a passion for what is being done in the organization.  The next is the letter or appeal.  Make it personal, the recipient expects the organization to know their name.  Telling that person what their donation is doing to make a difference in a life or in their community makes an impact.  The appeal does not have to be fancy, in fact, if it is too fancy the recipient may wonder why so much is being spent on design, printing etc. Usually two colors of ink for the printing works very well.  Coding the mail is one way of measuring the success of the appeal and is easily done by adding a code to the return donation slip or envelope.  Measuring the success of the mailing is essential and coding allows you to determine that success and also to do a test market of more than one appeal. I am going to continue to to learn from AFP and my fund-raising friends but I doubt if I would have gotten very far without being around them for a number of years and my association with AFP.

I loved nonprofit fundraisers before I tried being one but now I really love them for what they do for all of us.  Everyone else should too, the world is a better place because of them.

“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed – it’s the only thing that ever has.”  Margaret Mead