Celebrating 26 years at Burns Mailing & Printing



Phyllis Robinette Burns

In March, I celebrated my 26th year at Burns Mailing & Printing, Inc.  The business was started by my late husband, Ken Burns, in 1981 in our garage.  I have seen a lot of changes in the printing and mailing industry in those 26 years.  It has been a wild ride, but I love the business and all the great people who I meet along way.  Of course, I could not do anything without my great team of employees.

Bad Data Files Can Cost You Money

June 11th, 2015

A customer asked me one day, what is the biggest problem that you have in mailing. That was easy to answer, it is receiving bad data files from the customer. It is important to have a separate field for first name, middle name, last name, street address, state and zip code. Bad data will end up costing you money, if the mailer has to fix the data files.  If the mailer has to fix the files, then the mailing could also be delayed.

If you are a non-profit organization, it is not a good idea to let volunteers enter data, because of the inconsistency.  Having one person entering data correctly can save time and money.

Mailing Lists

March 26th, 2012

In my opinion the mailing list if the most important part of a direct mail campaign. You can have a brilliant design, great copy and a well printed direct mail piece, but if it does not get into the hand of your target market, it is all wasted. The best list possible is the list that you keep yourself. If you are a non-profit organization make sure that you capture the names and addresses of volunteers, donors and others who may have come in contact with your charitable organization.  Those names are of people who know of your organization and the work that you are doing in the community by either volunteering or through donations.  If you want to mail to a larger number of people then use your list and buy some names to go with them.  Your mailer can do a duplicate check and combine the lists.  Over the years, I have had organizations want to mail to several thousand people that they acquire from a list company and then are disappointed with the results.  A good list takes careful planning and attention to capturing the names of people associated with your organization.

If your company is a for profit company and you want to purchase a list, then narrow your demographics to your particular market and then to the area that you want to mail.  Be careful to insure that you can handle the calls or business that the mail piece may generate.  If you intend to mail 25,000 then it might be a good idea to drop them 2000 at a time and see how much interest is generated and if you can handle the business that is brings.  If your not getting enough response with 2000 then drop 3000 on the next mailing until you hit the right number.  That is the good thing about mailing vs media, that it is trackable and can be targeted.