Celebrating 26 years at Burns Mailing & Printing

April 21, 2016

 

 

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Phyllis Robinette Burns

In March, I celebrated my 26th year at Burns Mailing & Printing, Inc.  The business was started by my late husband, Ken Burns, in 1981 in our garage.  I have seen a lot of changes in the printing and mailing industry in those 26 years.  It has been a wild ride, but I love the business and all the great people who I meet along way.  Of course, I could not do anything without my great team of employees.


Printing Has Changed Since I Started 25 Years Ago

June 15, 2015

June 15th, 2015

When I started in printing, the type was being set on a Compugraphic machine, then it was waxed onto a board and then an image taken with a camera that was as big as my desk.  Film was developed and then the film was stripped into flats and finally an image burned on a metal plate.  Talk about labor intensive and it required a lot of skill.  Today everything is controlled from our graphics department.  They control not just design and specifications for Postal standards but also several pieces of our equipment, such as the computer to plate, our digital press and our paper cutter.  Everything is programmed in the graphic department and sent to the various machines. It still requires a lot of skill but not as many people and it is much faster.  It truly is golly, gee technology, or at least, it is to me.

Every time we are able to add a new technology in our business, it amazes me what all the equipment will do.  I am still wowed by our new NeoPost DS-1200 inserter/addressing machine that runs a speeds of 12,000 per hour.


Digital Printing and Offset Printing Do Not Look The Same

June 10, 2015

June 10th, 2015

Don’t make the mistake of comparing apples to oranges. Digital printing, for small runs under 5000, and offset printing on a conventional press do not look the same. Digital toner sets on top of the paper and is more vivid, while printing ink is absorbed by the paper. So if you run a small job on a digital press and the next run is a larger number, do not expect them look the same.


New magnetic substrate for digital and offset presses

May 7, 2015

May 7th, 2015

I rarely get excited about new paper products, but the Nekoosa Paper Company has come up with one that has my attention.  It is MagneCote a  pre -magnetized paper that can be used for conventional offset and digital presses. It has been USPS approved and there are no special measures to use it in direct mail. It can be die-cut, perforated, folded, scored and saddle stitched just like any other paper.

I believe that this one is out of the ball park. Can’t wait to try it out.


WHAT OUR CUSTOMERS ARE SAYING

April 29, 2015

April 29th, 2015

At Burns Mailing & Printing, Inc. we have built our business over the years on word of mouth and referrals. Here is what a few of our customers are saying;

KNOX AREA RESCUE MINISTRIES

” We so appreciate our partnership with Burns Mailing and Printing.  They are always responsive to our needs and take good care of every project we send them. Our friends at Burns make printing and mailing for KARM so much easier for us.” S.R, Director-Marketing and Communications, KARM

PD2i NORTH AMERICA

“We truly appreciate the professional work of BURNS Mailing & Printing, Inc. for our international, industrial machinery business. The process from design to delivery is smooth and efficient. Burns allows changes at any time along it. Angela and her team work with a smile and always keep a positive attitude. Work is on time, competitively priced, and in high quality.” B.K., PD2i North America

We treat our customers like family.


Mailing Lists

March 26, 2012

March 26th, 2012

In my opinion the mailing list if the most important part of a direct mail campaign. You can have a brilliant design, great copy and a well printed direct mail piece, but if it does not get into the hand of your target market, it is all wasted. The best list possible is the list that you keep yourself. If you are a non-profit organization make sure that you capture the names and addresses of volunteers, donors and others who may have come in contact with your charitable organization.  Those names are of people who know of your organization and the work that you are doing in the community by either volunteering or through donations.  If you want to mail to a larger number of people then use your list and buy some names to go with them.  Your mailer can do a duplicate check and combine the lists.  Over the years, I have had organizations want to mail to several thousand people that they acquire from a list company and then are disappointed with the results.  A good list takes careful planning and attention to capturing the names of people associated with your organization.

If your company is a for profit company and you want to purchase a list, then narrow your demographics to your particular market and then to the area that you want to mail.  Be careful to insure that you can handle the calls or business that the mail piece may generate.  If you intend to mail 25,000 then it might be a good idea to drop them 2000 at a time and see how much interest is generated and if you can handle the business that is brings.  If your not getting enough response with 2000 then drop 3000 on the next mailing until you hit the right number.  That is the good thing about mailing vs media, that it is trackable and can be targeted.

 


Print, Personalize And Address For Mailing..All At The Same Time

December 29, 2011

December 29th, 2011

I have wanted to have the capability to print, personalize and address for mailing all on one pass of the press for some time and in 2011 that wish came true.  We went in the mailing business in the early 1990’s to offer our customers something that would set us apart from other printers in town.  That has worked well for us over the years and most of the printing trade magazines are now telling printers that they need to be in the mailing business.  We feel that with the installation of our new Konica Minolta bizhub press and the software that we purchased that gives us the capability to print, personalize and address for mailing, all on one pass of the bizhub, helps once again, to set us apart from other printers in our area.  Printing a job and mailing all in one day seemed impossible just a few years back but now is a reality at Burns.  During the last election, we were printing and mailing political collateral in one day.  Again at Christmas, when companies had not printed Christmas cards but decided last minute to send them out, we were able to quickly turn the project for them.  The color is great, we are applying the intelligent bar-code, all postal regulations have been checked out so what is not to love?  If you don’t believe me, call me for a time to come over and see for yourself.

We are a printer who knows mailing and a mailer who knows printing.

Happy New Year!