June 11th, 2015
A customer asked me one day, what is the biggest problem that you have in mailing. That was easy to answer, it is receiving bad data files from the customer. It is important to have a separate field for first name, middle name, last name, street address, state and zip code. Bad data will end up costing you money, if the mailer has to fix the data files. If the mailer has to fix the files, then the mailing could also be delayed.
If you are a non-profit organization, it is not a good idea to let volunteers enter data, because of the inconsistency. Having one person entering data correctly can save time and money.