What You Need Is A Good Mailing List.

August 9, 2017

What is a good mailing list and how do you get one?  The best mailing list is your own.  It is people who have a known association with your organization or business. If you want to add more names or know how many people are within your desired demographics in a certain area, we can do a list count for FREE and tell you how many people are out there. You might want to do a radius count of your address, for instance one mile, two miles etc. We recently had a deli shop that had remodeled their shop and wanted people within a 5 mile radius to visit their shop.  We did a radius count using their demographics and came up with the number of households that they needed.  An of course, since we are graphic designers, printers (both digital and offset) and are direct mail company, we were able to handle all of it right here, all under one roof.  It truly is a big roof!

We are also able to combine the customers list with a list that they have purchased.  To make sure that we are not purchasing names that they already have, we have the list company do a suppression and they do not send any names that our customer already has on their company list.

Before any mailing, we provide a FREE NCOAlink update to take out any undeliverable names.  In most cases we can provide forwarding addresses if the person has moved.  We then send our customer a list of the undeliverable addresses so that they can correct their own list.  If they do not make the changes when they receive them from us, then on the next mailing they might have dropped off the National Change of Address database that the USPS maintains and the address may be lost to them. It is important to do the list clean up and list hygiene BEFORE printing so that you don’t print to many or too few of your mailer. After list clean up, we can give you a project price to the penny before you commit to the project.  We don’t like surprises and we assume that our customers don’t like surprises when it comes to pricing.

If all of this seems complicated, no worries, just call or email me and we will walk you through the entire mailing process.  phyllis@burnsmp.com or call 865 584-2265.

We are a printer who knows mailing and a mailer who knows printing.

 

 


I Love Working With Non-Profit Customers

August 8, 2017

A few of my non-profit friends at our June Open House. 

Think about it, non-profit folks are usually well educated, personable, patient,  and compassionate.  I am sure that they did not get into the non-profit world for the money.  They could all be making more money in a for profit world but they have all of the traits that I just described above so they choose to be in the non-profit world.  They care about the homeless, the hungry, the families, and the children of our community.  They operate their organizations on the donations and kindness of our community.  Imagine how hard that must be to raise money and depend on so many volunteers.  My thanks to all the non-profit organizations who make our community a better place to live. My employees and I consider them part of the Burns Mailing & Printing, Inc. family.


Girls Trip To The Beach

August 7, 2017

I just got back to the office today after a week in Destin FL with my daughter Joy and granddaughter Kate.  It was a time of relaxing, hanging out at the beach and lots of good food.  There is something about being at the ocean that is calming, relaxing and good for the spirit. It certainly makes the long drive worth it.  Funny thing happened, I stopped at Durbin Farms in Alabama, a great place to get fresh produce and peaches.  I went into the cafe and heard someone call my name.  I turned around and there was one of my church friends and her sister.  They were going to Pensacola and they invited me to have lunch with them.  That was a nice treat and quite unexpected.  It really is a small world.

Coming back to work this morning was not too bad.  I had worked a couple of hours on Sunday so that I would not be absolutely slammed when I got to work this morning.  It is always good to see my work family.  I miss them when I am gone.

 


Little Known Facts About Bess And Harry Truman

July 25, 2017

Harry & Bess
(This seems unreal.)

Harry Truman was a different kind of President. He probably made as many, or more important decisions regarding our nation’s history as any of the other 42 Presidents preceding him. However, a measure of his greatness may rest on what he did after he left the White House.

The only asset he had when he died was the house he lived in, which was in Independence Missouri. His wife had inherited the house from her mother and father and other than their years in the White House, they lived their entire lives there.

When he retired from office in 1952 his income was a U.S. Army pension reported to have been $13,507.72 a year. Congress, noting that he was paying for his stamps and personally licking them, granted him an ‘allowance’ and, later, a retroactive pension of $25,000 per year.

After President Eisenhower was inaugurated, Harry and Bess drove home to Missouri by themselves. There was no Secret Service following them.

When offered corporate positions at large salaries, he declined, stating, “You don’t want me. You want the office of the President, and that doesn’t belong to me. It belongs to the American people and it’s not for sale.”

Even later, on May 6, 1971, when Congress was preparing to award him the Medal of Honor on his 87th birthday, he refused to accept it, writing, “I don’t consider that I have done anything which should be the reason for any award, Congressional or otherwise.”

As president he paid for all of his own travel expenses and food.

Modern politicians have found a new level of success in cashing in on the Presidency, resulting in untold wealth. Today, many in Congress also have found a way to become quite wealthy while enjoying the fruits of their offices. Political offices are now for sale.

Good old Harry Truman was correct when he observed, “My choices in life were either to be a piano player in a whore house or a politician. And to tell the truth, there’s hardly any difference!

I say dig him up and clone him!

 


Looking For A Mailing List? Burns Provides FREE List Counts With Maps To Our Customers.

July 20, 2017

When looking for a mailing list it is best to have a targeted list.  There are several ways that Burns Mailing & Printing can search for your demographics;

  • Radius Count of your organizations
  • Zip Codes
  • National Searches
  • Demographics such as income, ethnicity, annual sales for businesses, people who give to charities etc. The possibilities are numerous.
  • For realty companies, we can find people who are interested in buying, renters and more.

For radius counts we can provide a map of the area that we have searched. If you have been searching for a hard to find list please call me Phyllis Burns at 865 584-2265 or email me your demographics at phyllis@burnsmp.com

Of course, after deciding on a list, we can design, print and mail your direct mailer.  Since we know postal specifications, our designs meet USPS specifications, we print on paper that will meet USPS specifications and we provide a FREE NCOAlink update, that cleans up the list before mailing.  Why print, pay mailing labor and postage for an address that is never going to be delivered. When all of this is done you will have the lowest possible postage.  IT IS A WIN/WIN SITUATION.

We are conveniently located in West Knoxville, near the United States Postal Service at 6131 Industrial Heights Dr.

 


Thought For Today

July 14, 2017

“I studied the lives of great men and famous women; and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy, enthusiasm, and hard work”.  Harry S. Truman 33rd U.S. President


What Is The Best List To Use For A Direct Mail Campaign?

July 11, 2017

And the answer is your own list.  Yes we have access to all kinds of list, with just about any demographic that you can imagine but the person on your own mailing list has knowledge of your company or organization.  Also the list must be cleaned up for undeliverable addresses and duplicates.  The good news is that at Burns Mailing & Printing, Inc. we do this FREE for our customers and we send you back the ones that will not mail so that you can clean up your in house list.  We run a NCOAlink update on everything that we mail and if someone has moved and is still in the USPS national change of address database we can, in most cases, give you the new address.  It is important that you make those changes in your in house database because after several months those forwarding addresses will expire and we will then have no way of getting the new address.