Its All About The Mailing List

September 20, 2017

Mailing Lists

To get your finished project into the mail stream, the first thing you will need is your mailing list to get the quantity before printing. You can provide a list or purchase a list. Purchased lists are offered as single-use or multiple-use. They can be targeted based on a wide variety of factors, including zip code, household income, industry, and special interests, etc. List queries we conduct on your behalf are always FREE. This provides a count only. Burns Mailing & Printing will not copy or release your database without your written authorization.

We also provide, at no cost to our customers, a FREE National Change of Address (NCOA) Service and we will provide the Undeliverable, Moved No Forward, or Forwarding Address, to our customers so that they can maintain their mailing lists with the most up-to-date information provided from the U.S. Postal Service. Be sure to update your master list with the NCOA and undeliverables! All NCOA/undeliverables will be flagged for 48 months through the U.S.P.S. After that, the address is no longer flagged and mail will be sent to the old address. It is imperative to keep your database up-to-date to ensure your recipients are recieving your mailings.

When maintaining your own lists, it is important to use relevant headers to label your columns. Keep data separated. Include any extra information for variable data printing in its own columns, such as monetary amounts or dates. If you would like your mailing or letter to be addressed a certain way (Mr. & Mrs. Doe vs. Jane & John Doe), create a separate DEAR column with the special name combination.

If you want to sit down and discuss your next direct mail project, call Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.

 

 

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Why Graphic Design Is Important For A Direct Mail Campaign

September 18, 2017

Our graphics department wears many hats.  They are very knowledgeable on designing direct mail pieces that meet postal specifications and are eye catching designs.  Even if we are not printing a direct mail piece, they check the design files to make sure that they meet postal specifications BEFORE printing.  They provide templates for mail panels to insure that if we are not designing the mail piece that the mailing panel is correct.  They work closely with our mailing manager and our estimator/planner and salesperson to make sure that the job moves efficiently and quickly through the shop.  We like to start with the concept and end with the direct mailer in the mailbox.  We have three graphic designers on staff and they are experienced in design of catalogs, post cards, brochures, annual reports, non-profit appeals, booklets, presentation folders and more.

For your next project, why run all over town, when we have what you need….all under one roof.  It is a big roof!

Call 865 584-2265 or email phyllis@burnsmp.com.  You will be glad that you did.


Things I Brought Back From My Trip

September 13, 2017

I was blessed to spend the Labor Day weekend with my family at the lake in Winchester TN.  However I brought home a nasty bug and spend the next week at home sick.  Also another little nice surprise was that a huge limb had fallen out of one tree into another tree in my front yard. I had to have both trees removed and now my yard looks like some one was having dirt track trials in my yard.  I am not worried though because I have someone coming to  seed the yard  and all will OK.  It is a blessing to be with family any time that it is possible.

 


Burns Mailing & Printing’s Digital Press Can Print Both Sides And Address For Mailing…All At The Same Time

August 29, 2017

For short runs of 5000 or under our digital press makes quick work of post cards by printing and address…all on one pass of the press.  If the press is not book too heavily, they can print and mail in one day. Now that is printing your way. Want a real tour?  Call me at 865 584-2265 Phyllis Burns

 


Boutique Mailer And Printer?

August 24, 2017

That is how I described Burns Mailing & Printing, Inc. to a local magazine today.  I for one, love going to boutique clothing stores, coffee shops, and especially bakeries. These boutiques specialize in giving specialized customer services that you don’t find with large big box stores.  They give you a unique experience and I think that is what we do best at Burns Mailing & Printing, Inc.  For our customers, we assist them with art files, design (if needed), free consultation and basically guide them from concept to the mail box. Since we offer printing (both digital and offset) and we are a direct mailing company their project moves from one knowledgeable department to the next and finally to the United States Post Office.

Seeing is believing, call me to schedule a tour of our company and see for your self what a boutique mailer and printer is all about. Phyllis Burns 865 584-2265.

 

 


Do Strange Things Happen When There Is A Solar Eclipse?

August 21, 2017

I think that strange things must happen when there is a solar eclipse, because as I sit here writing this blog, I am alone at my business.  It seems that the solar eclipse has made all of my employees leave for the day.  I sure hope that they come back tomorrow and don’t just disappear forever. Who knows for sure.  Also another strange event is that there was hardly anyone at Wright’s Cafeteria today.  Now that is strange.  It will be interesting to see the news reports tonight about all the things happening in different cities.  I had originally planned to go to Sweetwater until I heard about all the predictions about how many other people would be there. I have an employee who is involved in a project with NASA through Pellissippi State to launch a balloon to gather data.  She is doing that in South Carolina.  As for me I will be watching on top of Overlook Drive, here in our Industrial Park. Happy eclipse day.


Knoxville Mayor Madeline Rogero’s New Business Advisory Council

August 18, 2017

The new members of the Business Advisory Council, from left: Deputy to the Mayor Christi Branscom; Wade Esau; Mackey Brownlee; Lisa Cyr; Deidra Harper; Josh Smith; Mayor Madeline Rogero; Mary Ann Stackhouse; Tommy Smith; Phyllis Burns; Jody Collins; Business Liaison Patricia Robledo; Charles Houston; Raul Rangel; and Kira Frazier-Jones.

Deidra Harper, co-owner of B&B Lawn Services, hails from a family of business self-starters and entrepreneurs. So she was a natural fit to be appointed by Mayor Madeline Rogero to her Business Advisory Council.

“It’s exciting to see how the City and community can work together,” she said Thursday morning, as the new BAC members met for the first time with the Mayor, Deputy to the Mayor Christi Branscom and Business Liaison Patricia Robledo.

Mayor Rogero has appointed 12 new members of her Business Advisory Council, and those appointees reflect the wide diversity of entrepreneurs, professionals, retailers and service providers that make up Knoxville’s business community.

The members of the BAC serve in an advisory and partnership capacity to promote regular and open communication between City government and businesses. The council gives advice to the Office of Business Support, and it serves as a sounding board for evaluating proposals aimed at making it easier to do business in the city of Knoxville.

That’s appealing to Josh Smith of Master Service Companies LLC, who manages more than 100 employees.

“We see the different challenges,” he said. “Serving on this committee excites me. A good leader wants to put something like this together. … It’s an opportunity to listen and see opportunities to streamline the bureaucracy.”

There’s heavy private investment and energized entrepreneurship happening throughout Knoxville, leveraged in part by the City’s investments in public infrastructure. And while the city is a good place to start and grow businesses, City government is always looking for ways to help make running or expanding a business less complicated and time-consuming.

“When I was running for Mayor, one of things I kept hearing from the business community was that it was difficult to do business with the City,” Rogero said. “So one of the first things I did was create the Office of Business Support.”

Numerous common-sense upgrades have been put in place: For example, online options have been expanded, giving people a choice if they prefer not to make trips to City offices.

Another example: Since 2014, the City’s Plans Review and Inspections Department has been scheduling free, voluntary and informal monthly meetings with property owners, developers, architects, contractors and engineers who want to ask questions and iron out details about their property-improvement projects. It’s intended to be convenient one-stop shopping for anyone with questions about a building project.

Jorge Sanabria of Expoquip finished his BAC term Thursday. He encouraged his successors on the council to not miss a single meeting, because the discussions are so helpful and important.

“Serving was an incredible experience for me,” Sanabria said. “I learned a great deal about our city. I loved Knoxville before, but I love it even more now. We’ve got such a bright future.”