Personalization Can Truly Give Direct Mail Legs

October 17, 2018

Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.

Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)

Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.

I have been saying this all along but thought you might enjoy some other people’s opinion on personalization.  At Burns Mailing & Printing, we send out a lot of personalized mail.  We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.

Call me today to find out cost on your personalized mail. 865 584-2265 or email me at phyllis@burnsmp.com.

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Early Voting Starts Soon

October 10, 2018

 


Burns Mailing & Printing, Has Been Nominated For Big Wig Award

October 8, 2018

Phyllis Robinette Burns, President

Burns Mailing & Printing has been nominated for a Big Wig Award in the category of Best Fulfillment/Direct Mail.  If you are a customer of mine or just know us by reputation, please vote for Burns.  Here is a link to the voting; https://www.aafknoxville.com/awards/big-wig-awards/

 

 

 

 


Look Who Made The Knoxville Focus

October 4, 2018

Thanks to Mike Steely and Steve Hunley for doing a feature story on Burns Mailing & Printing. We are indeed a company that can take a mailing from concept to the mailbox.  You will love the journey.

phyllis@burnsmp.com or call 865 584-2265

 


Meeting New People Every Day

October 3, 2018

One of the pleasures of this job is that I get to meet new people everyday and to hear their stories. Yesterday was especially good because I went to Bridge Refugee Services and met a very special person, Drocella Mugorewera the Executive Director. It opened up a whole new prospective for me.  I guess I had not given a lot of thought about the difference between a refugee and an immigrant.  Refugees had fled for there lives from countries where had they stayed would have been killed.  Imagine arriving in a new country not knowing the language, having no job and probably with the clothes on their back.  That is where Bridge Refugee Services comes in.  They help the refugee get settled into housing, help getting a job, help learning English and so much more.  As I sat in the hallway waiting for the meeting, their was a video playing that was in several languages and it was explaining that in the US, it is illegal to hit your wife, mother, daughter or any other female.  The cultural differences are great and each refugee must learn to live in the US under our laws.  I got to hear Drocella’s personal story and was overwhelmed with what she had gone through.

Several churches in the area support Bridge Refugee Services and hopefully my church will soon be another to give a helping hand.

As with any non-profit, it takes money to provide all these services.  If you are interested in helping, you can go to their website to make a donation.

Hope I get to meet a lot more people with the compassion and caring that Drocella has for all people

 

 


Your Vote Counts, A Lot Have Given Their Life For Our Right To Vote

September 26, 2018


Fall is here and Burns Mailing & Printing Is Officially In Our Busy Season

September 26, 2018

What a blessing to have a busy season.  We serve many local non-profit organizations and this is the time of year that they start preparing their fall appeals.  The last quarter of the year is time that they get the most donations to their causes. They like to use Burns because we have the only NeoPost DS1200 in the State of Tennessee.  The DS1200 is a smart inserter that reads a bar code on the personalized appeal and along with a donation envelope inserts and addresses the closed (non-window) envelope.  This makes the appeal or letter look more personalized and some think that it gets better results.

This technology can be used for banks, businesses and churches who want the letter to be more personalized and not look like junk. Sorry that I used the work junk.  It is not junk to the person who has an interest in the contents.

If you are interested in this new technology and how it can help your organization or business, give Phyllis Burns or Jim Ball a call at 865 584-2265 or email at phyllis@burnsmp.com or jball@burnsmp.com