If you are like me, you get a lot of emails throughout the day. If you don’t control them they can over take you. With the Christmas holidays, traveling and generally lazy about deleting them, I had a real mess on my hands. I have spent considerable time the last two days cleaning them up and deleting about 700 emails. I feel good that I can start the New Year with a little more control of my emails. It is not that I do not like emails, I actually love them. Especially the ones with purchase orders, requests for quotes, customer emails, church emails and the ones from family and friends. The ones that overwhelm me is the ones from where I ordered something for Christmas (and will never use again) that send me things daily. Some I have no idea why they are sending me emails. Some of them start out with dearest, we would like to have a financial partnership with you, and I know that all they want to do is fleece me for money.
So if you are a customer, a potential customer, family, friend or church family please keep sending me email. For the others I will try to be more vigilant and not acquire 700 before I clean them up. This is my New Year’s resolution, hope I can keep it.
In 1993, we were purchasing the building where we current operate Burns Mailing & Printing. I had been out looking for a building and property and asked my neighbor Ron Kirkham if he knew of any commercial buildings where his business was located. He told me that a lady had some property across from him. It was owned by a lady whose husband had died and the business was shut down. I decided to drive by and the lady just happened to be at the building. We talked about the business that she and her late husband had run together. She showed me around the building and I asked her if Ken and I could come back later in the afternoon so that he could see it. We came back and he liked it as much as I did so we gave her a down payment and purchased the building. In 1994 we remodeled the building and added another 5400 square feet of production. She liked the idea of another husband and wife purchasing and running the business together.
It was in the fall and the leaves looked much like the picture that I took this morning. Things change just like the leaves in fall, but 25 years later Burns is still offering quality printing, graphic design and direct mail services.
Call me for a free quote at 865 584-2265 or email me for a free estimate – firstname.lastname@example.org.
Burns has been using software to clean up your list by utilizing CASS and NCOA link. It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).
Address Resolution – AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.
Proprietary Change of Address – PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.
NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.
At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current. If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.
Cleaning up your list is just the start, we can design, print and mail your project…all under one roof! It is a big roof!
Call Phyllis Burns – 584-2265 or email me at email@example.com for a free estimate. You will be glad you did.
Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.
Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)
Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.
I have been saying this all along but thought you might enjoy some other people’s opinion on personalization. At Burns Mailing & Printing, we send out a lot of personalized mail. We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.
Call me today to find out cost on your personalized mail. 865 584-2265 or email me at firstname.lastname@example.org.
Burns Mailing & Printing has been nominated for a Big Wig Award in the category of Best Fulfillment/Direct Mail. If you are a customer of mine or just know us by reputation, please vote for Burns. Here is a link to the voting; https://www.aafknoxville.com/awards/big-wig-awards/
On August the 28th, we welcomed Jimmy Ball, the former owner of the Ink Spot Printing Company to our team, as a sales and account representative. Jimmy invites any of his former customers to contact him for graphic design, printing (both digital and offset) and complete direct mail services. At Burns we offer concept to the mail box services. Why run all over town when we can handle your project all under one roof…its a big roof!
Email: email@example.com or call him at 865 584-2265.
Willie and I met when our oldest children were just babies. Our husbands worked together and planned a trip to the mountains for the day without asking either of us. I really did not want to go, nor did Willie, as we had not even met. We went that day and had a great time and we our families have been close friends for 50 years. They live in Atlanta but we manage to visit as often as possible. Even though it might be months since I have seen them, it is like I just saw them yesterday when we get together.
Recently I drove down to Blue Ridge GA where their oldest son Doug has a cabin. I was able to visit with some of their children and granddaughter and we tour the big town of Blue Ridge. I think if you have friends like this you are truly blessed.