January 15, 2019
If you are like me, you get a lot of emails throughout the day. If you don’t control them they can over take you. With the Christmas holidays, traveling and generally lazy about deleting them, I had a real mess on my hands. I have spent considerable time the last two days cleaning them up and deleting about 700 emails. I feel good that I can start the New Year with a little more control of my emails. It is not that I do not like emails, I actually love them. Especially the ones with purchase orders, requests for quotes, customer emails, church emails and the ones from family and friends. The ones that overwhelm me is the ones from where I ordered something for Christmas (and will never use again) that send me things daily. Some I have no idea why they are sending me emails. Some of them start out with dearest, we would like to have a financial partnership with you, and I know that all they want to do is fleece me for money.
So if you are a customer, a potential customer, family, friend or church family please keep sending me email. For the others I will try to be more vigilant and not acquire 700 before I clean them up. This is my New Year’s resolution, hope I can keep it.
November 5, 2018
In 1993, we were purchasing the building where we current operate Burns Mailing & Printing. I had been out looking for a building and property and asked my neighbor Ron Kirkham if he knew of any commercial buildings where his business was located. He told me that a lady had some property across from him. It was owned by a lady whose husband had died and the business was shut down. I decided to drive by and the lady just happened to be at the building. We talked about the business that she and her late husband had run together. She showed me around the building and I asked her if Ken and I could come back later in the afternoon so that he could see it. We came back and he liked it as much as I did so we gave her a down payment and purchased the building. In 1994 we remodeled the building and added another 5400 square feet of production. She liked the idea of another husband and wife purchasing and running the business together.
It was in the fall and the leaves looked much like the picture that I took this morning. Things change just like the leaves in fall, but 25 years later Burns is still offering quality printing, graphic design and direct mail services.
Call me for a free quote at 865 584-2265 or email me for a free estimate – firstname.lastname@example.org.
October 29, 2018
The proposed rate is roughly 2.5% on average by class. The First Class stamp will go for .50 to .55. This is the largest price increase since the introduction of the Forever stamp.
If you are budgeting for your direct mail in 2019 you might want to keep in mind the 2.5% increase.
If you are using first class stamps for personal or business purposes, I suggest that you stock up on Forever Stamps before the November 27th increase.
October 18, 2018
Burns has been using software to clean up your list by utilizing CASS and NCOA link. It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).
Address Resolution – AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.
Proprietary Change of Address – PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.
NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.
At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current. If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.
Cleaning up your list is just the start, we can design, print and mail your project…all under one roof! It is a big roof!
Call Phyllis Burns – 584-2265 or email me at email@example.com for a free estimate. You will be glad you did.
October 17, 2018
Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.
Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)
Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.
I have been saying this all along but thought you might enjoy some other people’s opinion on personalization. At Burns Mailing & Printing, we send out a lot of personalized mail. We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.
Call me today to find out cost on your personalized mail. 865 584-2265 or email me at firstname.lastname@example.org.
October 8, 2018
Phyllis Robinette Burns, President
Burns Mailing & Printing has been nominated for a Big Wig Award in the category of Best Fulfillment/Direct Mail. If you are a customer of mine or just know us by reputation, please vote for Burns. Here is a link to the voting; https://www.aafknoxville.com/awards/big-wig-awards/