Burns Has New Mailing Software Called Compliance Plus. Read What It Means For Your Mailing Lists

October 18, 2018

Burns has been using software to clean up your list by utilizing CASS and NCOA link.  It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).

Address Resolution AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.

Proprietary Change of Address PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.

NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.

At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current.  If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.

Cleaning up your list  is just the start, we can design, print and mail your project…all under one roof!  It is a big roof!

Call Phyllis Burns – 584-2265 or email me at phyllis@burnsmp.com for a free estimate.  You will be glad you did.

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Personalization Can Truly Give Direct Mail Legs

October 17, 2018

Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.

Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)

Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.

I have been saying this all along but thought you might enjoy some other people’s opinion on personalization.  At Burns Mailing & Printing, we send out a lot of personalized mail.  We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.

Call me today to find out cost on your personalized mail. 865 584-2265 or email me at phyllis@burnsmp.com.


Burns Mailing & Printing, Has Been Nominated For Big Wig Award

October 8, 2018

Phyllis Robinette Burns, President

Burns Mailing & Printing has been nominated for a Big Wig Award in the category of Best Fulfillment/Direct Mail.  If you are a customer of mine or just know us by reputation, please vote for Burns.  Here is a link to the voting; https://www.aafknoxville.com/awards/big-wig-awards/

 

 

 

 


Look Who Made The Knoxville Focus

October 4, 2018

Thanks to Mike Steely and Steve Hunley for doing a feature story on Burns Mailing & Printing. We are indeed a company that can take a mailing from concept to the mailbox.  You will love the journey.

phyllis@burnsmp.com or call 865 584-2265

 


Fall is here and Burns Mailing & Printing Is Officially In Our Busy Season

September 26, 2018

What a blessing to have a busy season.  We serve many local non-profit organizations and this is the time of year that they start preparing their fall appeals.  The last quarter of the year is time that they get the most donations to their causes. They like to use Burns because we have the only NeoPost DS1200 in the State of Tennessee.  The DS1200 is a smart inserter that reads a bar code on the personalized appeal and along with a donation envelope inserts and addresses the closed (non-window) envelope.  This makes the appeal or letter look more personalized and some think that it gets better results.

This technology can be used for banks, businesses and churches who want the letter to be more personalized and not look like junk. Sorry that I used the work junk.  It is not junk to the person who has an interest in the contents.

If you are interested in this new technology and how it can help your organization or business, give Phyllis Burns or Jim Ball a call at 865 584-2265 or email at phyllis@burnsmp.com or jball@burnsmp.com

 

 


Burns Mailing & Printing Is Growing

August 30, 2018

Phyllis Burns, President

 

I announced yesterday that Jim Ball has joined us as a sales representative at Burns.  Next week we will have Ashley Anderson join our team as a graphic designer and shortly we ill be adding two new pressman to our team.  We don’t have a lot of turn over at Burns so it is strange to be interviewing so man people but it is exciting that we will have some new team members.

Burns is a one stop convenience for graphic design, printing (both digital and offset) and we are a complete direct mail service.  Call us or come by to check out our “from concept to the mail box” for a free estimate. 865 584-2265 or email phyllis@burnsmp.com or jball@burnsmp.com.


We Are Pleased To Have Jimmy Ball, Former Owner Of The Ink Spot, Join The Burns Mailing & Printing Team

August 29, 2018

On August the 28th, we welcomed Jimmy Ball, the former owner of the Ink Spot Printing Company to our team, as a sales and account representative.  Jimmy invites any of his former customers to contact him for graphic design, printing (both digital and offset) and complete direct mail services. At Burns we offer concept to the mail box services.  Why run all over town when we can handle your project all under one roof…its a big roof!

Email: jball@burnsmp.com or call him at 865 584-2265.