One video is worth a thousand words. Play the video to hear about our great graphic design department.
Because the 4th falls on Wednesday, we will be celebrating tomorrow at Burns Mailing & Printing, with an employee luncheon. We really love sitting down with each other and visiting about things other than work. Some times we all bring things but tomorrow we are having it catered.
This is a good time to reflect on the freedom that we have in this country and to honor those who made that freedom possible and to those who are serving now to protect our country. We thank them for their service and appreciate the sacrifices that they and their families make.
May all of you have a blessed and safe 4th of July.
This is a picture of my Dad, Odes Robinette in Lynch KY. He is the first one on the left. I was born in 1943 during the war, and coal was essential to the war effort. My Dad got injured and was released from the mines. Oak Ridge TN (the secret city) had become a boom town because they were building the Atomic Bomb, although no one knew what they were working on. When my Dad was released from the mines, he got a job at Oak Ridge working for K-25. None of the workers had any idea of what they were doing but just knew that it was a very closely held secret and if questions were asked you would not have a job. After we moved from the secret city, we moved to a little community in West Knoxville called Ball Camp. I attended Ball Camp Elementary and then Karns High School where I met the love of my life, Ken Burns. We were married 52 years until he passed away in 2014. Ken started our business Burns Mailing & Printing, in the garage and then moved it to commercial locations until we purchased our present site at 6131 Industrial Heights Dr. in Knoxville. In 1991 we started offering graphic design and direct mail services. This year marks the 28th year that I have been in printing and mailing. I have a fantastic staff of experienced pressman, trade binders, graphic designers, mailing staff, estimator/planning and accounting. Because we are operating three businesses in one (graphic design, printing and mailing) each department must know exactly what is required and execute it flawlessly.
Too bad I can not sing, but I do know the printing/mailing business. Give me a call today at 865 584-2265 or email me at firstname.lastname@example.org for a free quote. I promise I will not sing to you, unless its your birthday and then I will make an exception.
Burns Mailing & Printing has been a sponsor of The National Philanthropy Day for many years. Kai Brown, Amy Perry and Angela Kites represented Burns Mailing & Printing, Inc. at the 2016 National Philanthropy Day event. The Great Smoky Mountain Chapter of the Association of Fundraising Professionals holds this event each year to honor those involved in philanthropy. Each non-profit can nominate a person who has made a difference in their organization and then a panel from out of state reviews and makes the recommendation for the different categories.
Burns Mailing & Printing Inc. serves many non-profit organizations in the area and out of the area with graphic design, digital printing, offset printing, list acquisition, and direct mail services. Phyllis Burns, President of Burns Mailing & Printing, Inc., has been a member of the Association of Fundraising Professionals since 2000.
Our thanks to the many non-profits in the area who make a difference in our community every day.
Winston Churchill said “sometimes it is not enough that we do our best; we must do what is required”. That got me thinking about a lot of things that happen in our life. My husband Ken had a stroke in 2010 and was in a wheelchair and required 24 hour care. He passed away in 2014 from leukemia. I cared for Ken and ran our family business for 4 1/2 years. Several people stated, “I don’t know how you do it”. I did it because it was required and I loved him and wanted to take care of him.
Sometimes life throws us a curve, either in our personal life or in our business life, but the survivors do what is required.
Being in the mailing/printing business I have a lot of interaction with nonprofit folks . I have also been a member of the Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP) in Knoxville, TN since 2000. I am convinced that people who work at nonprofit organizations have a heart of gold. They are educated, dedicated and obviously their motives are not for money.
Recently, I have been in their shoes trying to raise money for Lost Sheep Ministry, where I serve on the board. Lost Sheep Ministry only has two paid employees and everything else is done with volunteers. Usually a nonprofit has a development director to raise money but we cannot afford a development director, so yours truly is trying to head up additional fund-raising. Maxine Raines, our founder, with the help of many volunteers has been raising money for 18 years by speaking passionately about the ministry and by applying for grants and the suppport of local churches. Being in AFP has been beneficial for me because I have learned a lot in the monthly meetings and from my friends in AFP. However, I am learning just how hard fund-raising really is and I am convinced that running a mailing/printing company is much easier. They have my utmost respect. I know that newsletters, mailing appeals, website and donor database is essential but most importantly doing them right is a must.
The list is probably the most important thing. Making sure that the list does not have bad addresses is now a requirement at the United States Postal Service. I recommend cleaning up the list by NCOA link move update. In fact ,we offer this service free to our nonprofit customers who are printing and mailing with us. The person who already has an association with the nonprofit is the very best person to target. Someone who already knows about the organization and if you are lucky has a passion for what is being done in the organization. The next is the letter or appeal. Make it personal, the recipient expects the organization to know their name. Telling that person what their donation is doing to make a difference in a life or in their community makes an impact. The appeal does not have to be fancy, in fact, if it is too fancy the recipient may wonder why so much is being spent on design, printing etc. Usually two colors of ink for the printing works very well. Coding the mail is one way of measuring the success of the appeal and is easily done by adding a code to the return donation slip or envelope. Measuring the success of the mailing is essential and coding allows you to determine that success and also to do a test market of more than one appeal. I am going to continue to to learn from AFP and my fund-raising friends but I doubt if I would have gotten very far without being around them for a number of years and my association with AFP.
I loved nonprofit fundraisers before I tried being one but now I really love them for what they do for all of us. Everyone else should too, the world is a better place because of them.
“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed – it’s the only thing that ever has.” Margaret Mead