What is Digital Printing?

January 23, 2019

Digital printing does not use printing plates the way that conventional offset does, but instead uses toner.  In conventional offset ink is put on paper and the ink is absorbed into the paper.  In digital printing the toner sets on the paper and is not absorbed into the paper.  This gives a different look to the printed piece and often digitally printed pieces has a brighter color. Digital printing is usually used for smaller quantities.  We usually run up to 10,000 on our digital press but if it goes over that quantity, we move it to an offset press.

A big benefit of using the digital printing is the variable data capabilities. Variable data printing is a form of on-demand printing in which elements (such as text, numbers, graphics, etc.) can be changed from one printed piece to the net, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. At Burns, we can print and address double-sided postcards on one pass of the press. When we personalize a letter we add a bar code on the back of the letter and our smart inserter can then read the bar code on the back and insert the letter into a non-window envelope.  This is like a hand match without the expense of a hand match.

Advantages of digital printing

  • Setup costs are lower for short runs (up to 10,000)
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 1,20 or 50 pieces)
  • Inexpensive black and white digital printing
  • Improved technology has made digital quality acceptable for more uses.

One thing that the buyer needs to be aware of is that if you print a small quantity on the digital press and then decide on a larger quantity that requires the printing job to be put on an offset press, the two jobs will not look the same because of what I described above, ink being absorbed into the paper and ink setting on top of the paper.  They will both be quality printed jobs but will not have the same look.

One of our digital presses at Burns Mailing & Printing.

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I know What the Inside Of The Emergency Room Looks Like In Lisbon Portugal

January 18, 2019

On my recent trip to Lisbon Portugal and to other day trips to surrounding cities I saw lots of interesting and magnificent things like this church and beautiful views of the city.  However, there was one place that I had not counted on seeing in Lisbon and that was the inside of the ER at a Lisbon Hospital.  Our first day of sight seeing begin with a visit to a castle.  We rode an elevator to get to a street that was pretty high up and there was a deck with a beautiful view of the city.  All of a sudden I felt like I was going to pass out and I did.  When I woke up an ambulance had been called and they quickly loaded me up and took me to a hospital.  This is where it gets different.  Most of us have been to an ER at a hospital and they put you in a room or cubicle for treatment.  Not so in Lisbon, they take you to a room that is very crowded, so crowded that the beds are touching each other.  There are no visitors allowed unless the doctor calls them back and there is security to make sure that rule is followed.  I understand the no visitors rule because they was not room for visitors to stand.   When a nurse needed to attend to a patient she had to move the beds over in order to get to the bedside.

Although the ER was crowded, the care was excellent.  Most of the nurses and the doctor spoke English.  They never asked me if I had insurance or for any payment.  They only took my personal information and my address. Turns out, when I got home and check with my insurance company, they will pay for all except the ambulance. They sent me home with a packet of information for my doctor here in Knoxville and it was all in Portuguese. However, thanks to Covenant Health, a translator was provided here in Knoxville so that my doctor had all the notes from Lisbon.  It was nothing serious and the next day, I was out touring again.  It makes me appreciate the good hospitals that we have here in Knoxville.  I feel very blessed.

Oh by the way I have another trip planned and I purchased trip insurance, just in case.

 


Emails – good or evil?

January 15, 2019

If you are like me, you get a lot of emails throughout the day.  If you don’t control them they can over take you.  With the Christmas holidays, traveling and generally lazy about deleting them, I had a real mess on my hands.  I have spent considerable time the last two days cleaning them up and deleting about 700 emails.  I feel good that I can start the New Year with a little more control of my emails.  It is not that I do not like emails, I actually love them.  Especially the ones with purchase orders, requests for quotes, customer emails, church emails  and the ones from family and friends.  The ones that overwhelm me is the ones from where I ordered something for Christmas (and will never use again) that send me things daily. Some I have no idea why they are sending me emails.  Some of them start out with dearest, we would like to have a financial partnership with you, and I know that all they want to do is fleece me for money.

So if you are a customer, a potential customer, family, friend or church family please keep sending me email.  For the others I will try to be more vigilant and not acquire 700 before I clean them up.  This is my New Year’s resolution, hope I can keep it.


Little Surprises Pop Up From Time To Time

December 10, 2018

Ken, my late husband liked quotes, and reading poetry. I have a picture of him reading poetry to me while I cooked breakfast shortly before he passed away.  From time to time I find in books or in drawers little quotes that he has written down.  The other day I found one that he liked.  Running a graphic design, printing and direct mail company that requires tight deadlines, I sometimes  find myself up to my ….. in alligators.  Fortunately I have great employees who keep things running very smoothly most of the time.  That is what makes a great company, team players who care about our customers.

Another thing that I found today was how many years I had been doing business with my biggest customer.  Time goes by fast and although it did not seem like a long time, it has been 20 plus years.  We must be doing something right.


Burns Mailing & Printing 2018 Winner of AAF’S Big Wig Award For Best Fulfillment/Direct Mail Company

October 25, 2018

Thank you to all who voted for Burns Mailing & Printing.  We truly appreciate your taking the time to vote for us.

I am so pleased to have been the winner of the American Advertising Federation’s Big Wig award for best fulfillment/direct mail company.

I would love for you to come by Burns and experience Burns great customer service, excellent printing and the best direct mail..all under one roof.  It is a big roof!

Phyllis Burns, 865 584-2265 or email me at phyllis@burnsmp.com.


Are You Tired Of Digital Ads? Does A Lot Of It Get Deleted?

October 22, 2018

Direct mail is a good way to get your message to your target market. 74% of mail recipients at least scan advertising mail. 53% take the time to fully read advertising mail. Only 24% of advertising mail is throw away without looking at it.

Call us today at 865 584-2265 or email me at phyllis@burnsmp.com for a free estimate.


Personalization Can Truly Give Direct Mail Legs

October 17, 2018

Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.

Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)

Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.

I have been saying this all along but thought you might enjoy some other people’s opinion on personalization.  At Burns Mailing & Printing, we send out a lot of personalized mail.  We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.

Call me today to find out cost on your personalized mail. 865 584-2265 or email me at phyllis@burnsmp.com.