Leaking A Little Secret

September 27, 2017

Thistle Print Artistry is now on ETSY

My little secret is that Burns Mailing & Printing has opened an ETSY shop.  We are calling it Thistle Print Artistry and the shop is named after one of my late husband Ken’s, favorites, the thistle.  He took lots of pictures of thistles.  Also because of Ken’s Scottish heritage, especially the highlands of Scotland, where we fulfilled a dream of his to go to Scotland.

Since we have three graphic designers on staff and the ability to print on demand, we are offering this for people who want custom prints to frame or they can select from our ETSY site.  We have just a few things up on the site but we will be putting much more up in the near future.  One of our favorites is the outline of the State of TN with three stars.  What Tennessean would not like that. They would make great Christmas gifts.  Yes it is time to start thinking of Christmas.

Here is a link to Thistle Print Artistry;  https://www.etsy.com/shop/ThistlePrintArtistry?ref=profile_shopname

 

 

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Want Something FREE?

September 25, 2017

Want to know about paper, submitting artwork properly, the difference between digital printing, bindery options in folding and finishing, mailing standards, classes of mail and mailing list, then email me or call for a FREE resource booklet.  The booklet is not the only thing free to our customers.

  • FREE estimates
  • FREE NCOA mails list updates for our customers
  • FREE mail list queries
  • FREE consultation with our customers
  • FREE print cost/postage saving advice to our customers

A FREE Resource Guide For Printing and Mailing Projects

Call me, Phyllis Burns  at 865 584-2265 or email me at phyllis@burnsmp.com. Check us out on the web at WWW.burnsmp.com


Its All About The Mailing List

September 20, 2017

Mailing Lists

To get your finished project into the mail stream, the first thing you will need is your mailing list to get the quantity before printing. You can provide a list or purchase a list. Purchased lists are offered as single-use or multiple-use. They can be targeted based on a wide variety of factors, including zip code, household income, industry, and special interests, etc. List queries we conduct on your behalf are always FREE. This provides a count only. Burns Mailing & Printing will not copy or release your database without your written authorization.

We also provide, at no cost to our customers, a FREE National Change of Address (NCOA) Service and we will provide the Undeliverable, Moved No Forward, or Forwarding Address, to our customers so that they can maintain their mailing lists with the most up-to-date information provided from the U.S. Postal Service. Be sure to update your master list with the NCOA and undeliverables! All NCOA/undeliverables will be flagged for 48 months through the U.S.P.S. After that, the address is no longer flagged and mail will be sent to the old address. It is imperative to keep your database up-to-date to ensure your recipients are recieving your mailings.

When maintaining your own lists, it is important to use relevant headers to label your columns. Keep data separated. Include any extra information for variable data printing in its own columns, such as monetary amounts or dates. If you would like your mailing or letter to be addressed a certain way (Mr. & Mrs. Doe vs. Jane & John Doe), create a separate DEAR column with the special name combination.

If you want to sit down and discuss your next direct mail project, call Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.

 

 


Burns Mailing & Printing’s Digital Press Can Print Both Sides And Address For Mailing…All At The Same Time

August 29, 2017

For short runs of 5000 or under our digital press makes quick work of post cards by printing and address…all on one pass of the press.  If the press is not book too heavily, they can print and mail in one day. Now that is printing your way. Want a real tour?  Call me at 865 584-2265 Phyllis Burns

 


The Direct Marketing Association Recently Reported That Direct Mail Surpasses Digital Channels By 600%.

August 17, 2017

According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list.  They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.

The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;

Oversized envelopes response rate is 5.0% (higher postage)

Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)

Catalogs have a 3.9 % response rate

Letter sized envelopes have a 3.5% response rate

Don’t know where to start?  Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.  We start with concept and deliver to the mail box.  We have an expect team to lead you in every aspect of direct mail.

 


Our Graphic Design Department Does More Than Just Design

August 11, 2017

Since Burns Mailing & Printing, Inc. operates three businesses in one, our graphic designers wear many hats.  Yes, they are very creative and design, logos, brochures, catalogs, calendars, presentation folders and much more, but they also are well versed in United States Postal specifications, and the many nuances of mailing.  They must insure that the mailing panel meets postal specifications for post cards, catalogs and flyers.  The mailing panel must be correct or it can cost the customer more money in postage or the direct mail piece may not be mailable at all. If we are just mailing for a customer, we like to check the mailing panel before it is printed to insure that the customer gets the lowest postage possible.

Another thing that most people don’t know is that our design department actually programs several pieces of equipment that we use for production.  The first piece of equipment is our digital press. The files are sent to the digital press ready to print from the graphics department.  For variable data that is printing at the same time as the direct mail piece, the mailing list is sent to graphics and they run the file through software called Print Shop Mail.  This allows the digital press to print, front and back and address for mailing…all on one pass of the digital press.  Cool huh? The second piece of equipment that they program is our computer to plate system.  The files are send to the plate maker and our production team pulls up the file and makes the plates that go on to our offset presses.  The computer to plate system has enabled us to make plates in 10 minutes and this is a great improvement over 1 1/2 hours before we had the computer to plate system. The third piece of equipment is our paper cutter.  The jobs go through our plant by job ticket numbers.  The bindery simply pulls up the job ticket number and the paper cutter is programmed for each particular job.

Want to try our one-stop convenience for graphic design, printing (digital and offset) and our direct mail services?  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


Direct Mail Is Still The Preferred Way Of Contacting Your Clients, Customers Or Donors.

August 10, 2017

Direct mail is still the most trusted form of contacting people.  Mail can be read at their  convenience and saved for a later date, if it is something of interest to the recipient.  It is not as intrusive as emails and does not go into spam filters. Everyone loves getting mail, make your next contract with your clients, customers and donors by direct mail.

At Burns Mailing & Printing Inc., our experienced staff can take your project from the concept to the mailbox.  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.