The Direct Marketing Association Recently Reported That Direct Mail Surpasses Digital Channels By 600%.

August 17, 2017

According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list.  They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.

The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;

Oversized envelopes response rate is 5.0% (higher postage)

Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)

Catalogs have a 3.9 % response rate

Letter sized envelopes have a 3.5% response rate

Don’t know where to start?  Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.  We start with concept and deliver to the mail box.  We have an expect team to lead you in every aspect of direct mail.

 


Our Graphic Design Department Does More Than Just Design

August 11, 2017

Since Burns Mailing & Printing, Inc. operates three businesses in one, our graphic designers wear many hats.  Yes, they are very creative and design, logos, brochures, catalogs, calendars, presentation folders and much more, but they also are well versed in United States Postal specifications, and the many nuances of mailing.  They must insure that the mailing panel meets postal specifications for post cards, catalogs and flyers.  The mailing panel must be correct or it can cost the customer more money in postage or the direct mail piece may not be mailable at all. If we are just mailing for a customer, we like to check the mailing panel before it is printed to insure that the customer gets the lowest postage possible.

Another thing that most people don’t know is that our design department actually programs several pieces of equipment that we use for production.  The first piece of equipment is our digital press. The files are sent to the digital press ready to print from the graphics department.  For variable data that is printing at the same time as the direct mail piece, the mailing list is sent to graphics and they run the file through software called Print Shop Mail.  This allows the digital press to print, front and back and address for mailing…all on one pass of the digital press.  Cool huh? The second piece of equipment that they program is our computer to plate system.  The files are send to the plate maker and our production team pulls up the file and makes the plates that go on to our offset presses.  The computer to plate system has enabled us to make plates in 10 minutes and this is a great improvement over 1 1/2 hours before we had the computer to plate system. The third piece of equipment is our paper cutter.  The jobs go through our plant by job ticket numbers.  The bindery simply pulls up the job ticket number and the paper cutter is programmed for each particular job.

Want to try our one-stop convenience for graphic design, printing (digital and offset) and our direct mail services?  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


Direct Mail Is Still The Preferred Way Of Contacting Your Clients, Customers Or Donors.

August 10, 2017

Direct mail is still the most trusted form of contacting people.  Mail can be read at their  convenience and saved for a later date, if it is something of interest to the recipient.  It is not as intrusive as emails and does not go into spam filters. Everyone loves getting mail, make your next contract with your clients, customers and donors by direct mail.

At Burns Mailing & Printing Inc., our experienced staff can take your project from the concept to the mailbox.  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


What You Need Is A Good Mailing List.

August 9, 2017

What is a good mailing list and how do you get one?  The best mailing list is your own.  It is people who have a known association with your organization or business. If you want to add more names or know how many people are within your desired demographics in a certain area, we can do a list count for FREE and tell you how many people are out there. You might want to do a radius count of your address, for instance one mile, two miles etc. We recently had a deli shop that had remodeled their shop and wanted people within a 5 mile radius to visit their shop.  We did a radius count using their demographics and came up with the number of households that they needed.  An of course, since we are graphic designers, printers (both digital and offset) and are direct mail company, we were able to handle all of it right here, all under one roof.  It truly is a big roof!

We are also able to combine the customers list with a list that they have purchased.  To make sure that we are not purchasing names that they already have, we have the list company do a suppression and they do not send any names that our customer already has on their company list.

Before any mailing, we provide a FREE NCOAlink update to take out any undeliverable names.  In most cases we can provide forwarding addresses if the person has moved.  We then send our customer a list of the undeliverable addresses so that they can correct their own list.  If they do not make the changes when they receive them from us, then on the next mailing they might have dropped off the National Change of Address database that the USPS maintains and the address may be lost to them. It is important to do the list clean up and list hygiene BEFORE printing so that you don’t print to many or too few of your mailer. After list clean up, we can give you a project price to the penny before you commit to the project.  We don’t like surprises and we assume that our customers don’t like surprises when it comes to pricing.

If all of this seems complicated, no worries, just call or email me and we will walk you through the entire mailing process.  phyllis@burnsmp.com or call 865 584-2265.

We are a printer who knows mailing and a mailer who knows printing.

 

 


Girls Trip To The Beach

August 7, 2017

I just got back to the office today after a week in Destin FL with my daughter Joy and granddaughter Kate.  It was a time of relaxing, hanging out at the beach and lots of good food.  There is something about being at the ocean that is calming, relaxing and good for the spirit. It certainly makes the long drive worth it.  Funny thing happened, I stopped at Durbin Farms in Alabama, a great place to get fresh produce and peaches.  I went into the cafe and heard someone call my name.  I turned around and there was one of my church friends and her sister.  They were going to Pensacola and they invited me to have lunch with them.  That was a nice treat and quite unexpected.  It really is a small world.

Coming back to work this morning was not too bad.  I had worked a couple of hours on Sunday so that I would not be absolutely slammed when I got to work this morning.  It is always good to see my work family.  I miss them when I am gone.

 


Looking For A Mailing List? Burns Provides FREE List Counts With Maps To Our Customers.

July 20, 2017

When looking for a mailing list it is best to have a targeted list.  There are several ways that Burns Mailing & Printing can search for your demographics;

  • Radius Count of your organizations
  • Zip Codes
  • National Searches
  • Demographics such as income, ethnicity, annual sales for businesses, people who give to charities etc. The possibilities are numerous.
  • For realty companies, we can find people who are interested in buying, renters and more.

For radius counts we can provide a map of the area that we have searched. If you have been searching for a hard to find list please call me Phyllis Burns at 865 584-2265 or email me your demographics at phyllis@burnsmp.com

Of course, after deciding on a list, we can design, print and mail your direct mailer.  Since we know postal specifications, our designs meet USPS specifications, we print on paper that will meet USPS specifications and we provide a FREE NCOAlink update, that cleans up the list before mailing.  Why print, pay mailing labor and postage for an address that is never going to be delivered. When all of this is done you will have the lowest possible postage.  IT IS A WIN/WIN SITUATION.

We are conveniently located in West Knoxville, near the United States Postal Service at 6131 Industrial Heights Dr.

 


FREE Resource Book For Printing & Mailing

June 28, 2017

Burns Mailing & Printing Inc. is now offering a FREE resource book for printing and mailing.  You can get your copy by emailing me, Phyllis Burns, at phyllis@burnsmp.com. At Burns we offer many other FREE services for our customers such as;

FREE consultation

FREE NCOA mail list updates

FREE Mail list queries

FREE  estimates – Call 865 584-2265 or email estimating@burnsmp.com.

We truly are a printer that knows mailing and a mailer that knows printing.