Burns Has New Mailing Software Called Compliance Plus. Read What It Means For Your Mailing Lists

Burns has been using software to clean up your list by utilizing CASS and NCOA link.  It combines three powerful data quality tools in one easy step. It combines AR (address resolution service), PCOA (proprietary change of address and NCOAlink (national change of address).

Address Resolution AR ensures that records deemed “broken” by CASS or DPV can be repaired and returned back to you list, so that is ready for prompt and efficient delivery and save you money by optimizing postage rates and getting your message into the hands of the right audience.

Proprietary Change of Address PCOA – Did you know that 40% of all moves are never filed as a change of address with the USPS? PCOA processing alleviates this issue by using trusted third-party databases to find records that cannot be found using NCOAlink alone.

NCOAlink – National Change of Address. NCOA is a database that the USPS maintains that has the names and addresses of individuals, families, and businesses that have filed a permanent change of address with the USPS.

At Burns Mailing & Printing, we will use all three of these powerful tools to ensure that your data is complete, correct and current.  If you have a list that you think is completely outdated, let Burns use this powerful new tool to clean up your lists.

Cleaning up your list  is just the start, we can design, print and mail your project…all under one roof!  It is a big roof!

Call Phyllis Burns – 584-2265 or email me at phyllis@burnsmp.com for a free estimate.  You will be glad you did.

Personalization Can Truly Give Direct Mail Legs

Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.

Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)

Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.

I have been saying this all along but thought you might enjoy some other people’s opinion on personalization.  At Burns Mailing & Printing, we send out a lot of personalized mail.  We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.

Call me today to find out cost on your personalized mail. 865 584-2265 or email me at phyllis@burnsmp.com.