SCAM About SAM registration

In order to do business with the Federal government you must be registered under their SAM system.  There is no charge for registering.  This week I got an email that looked like it was official and it said my registration was expiring.  My registration does not expire until March 2018.  At first, I thought it was legitimate but when I went a little further, it gave the option of signing up for 1 year, 3 years or 5 years and of course it asked for personal information and money.  This is when I realized that this was a scam and when I checked on the internet, other people have been scammed by this.  Of course, they want your credit card and personal information.

If you do business with the federal government, please be aware of this scam.

 

 

 

What? You Can’t Believe Everything You Read On Facebook?

I almost fell for the Amazing Calendar being posted on Facebook. If you haven’t seen it, it shows that 01-01-2018 is on Sunday and that 02-02-2018 is on Sunday and so on.  Does that mean that I can’t believe all the political rhetoric as well?  I need a good laugh so this is my giggle for the day.

Hope that all of you have a wonderful new year and watch out for the things you read on the internet.

Mayor’s Business Advisory Council

Last Thursday, I attended my first Business Advisory Council meeting.I had been to a meet and greet previously, but this was the first meeting for me, where a presentation was made by a City of Knoxville employee.  Our presenter was Peter Ahrens, director of building inspections. When I saw the topic, I thought, this is going to be boring, but it was anything but boring.  We learned more about permits, pre-submittal conferences and expedited permits, and blighted neighborhoods.  Peter’s department is changing some procedures to expedite approval of new buildings and  re-modeling of current buildings so that business can get in their buildings a lot faster.  Making it easier for permitting, inspections etc. makes it easier for business to locate in the city.   More business in Knoxville increases the tax revenues, creates jobs and helps the overall economy of Knoxville. For me, as a small business owner, this is very important.

Lets keep moving forward Knoxville.

End Of An Era

For years we have been offering our customers a free NCOA update on their mailing lists. Unfortunately, due to the rising cost of software and labor we will no longer be able to offer this service for free. The cost, effective, January 1, 2018 will be $45.00 for lists under 5000 and the cost for lists from 5000 – 30,000 will be $95.00.  For lists over 30,000 we will provide a quote depending on the size of the list.

If you have any questions about this service, please call me at 865 584-2265 or email me at phyllis@burnsmp.com.

 

All About Color In Printing

There are two kinds of colors used in Printing. Process colors are created by mixing cyan (blue), magenta (red), yellow and black inks in varying percentages. Spot colors are special premixed inks that are used instead of, or in addition to, process inks. These spot colors come in a wide range of colors, including florescent and metallic. The most commonly used spot color are PMS (Pantone Color Matching System).

Spot colors provide the greatest color consistency. Spot colors are mixed using special formulas, no matter which printer you use, when you choose offset printing, your colors will match. When using spot colors with digital printing however, there will be slight variations, because each digital printer interprets and converts the spot color to CMYK differently. Colors on the digital press will look very different than colors printed on a conventional offset press.  Digital printing is toner and offset uses ink.  If you run a small run on a digital press and then order a much larger quantity that must be printed on a conventional offset press don’t expect the colors to look the same because it is two different processes and two different inks.

The types and number of colors you choose to use will greatly influence the cost of your printing project. It is always cheapest to print black/grayscale, followed by one color (usually a PMS color), then two color (usually PMS plus black or two PMS colors), and on up to specialty inks. Three colors are priced at the four color rate.

The picture in this blog post is made up of the four basic colors, and this is why the process is called four color printing.

Pure black is most commonly used for text, outlines, and smaller areas of black. Rich black is used for backgrounds or large areas of black, even in text. It appears darker and richer in contrast, because it mixes percentages of all four colors.

All blacks should be set to OVERPRINT in your artwork. Overprinting is any printing that is done on an area that has already been printed. For example, if you have text over a colored background, the text should be set to overprint. Shapes that do not overprint knock-out the background color, like a hole punch, leaving an empty space. This is especially troublesome for text, where the press operator must try to line up the letters precisely within the empty spaces. This can cause a “3D” effect on your text.

For your next four color printing/mailing project, call me Phyllis Burns at 584-2265 for a free estimate for printing, list acquisition if needed, mailing labor and estimated postage.  You can also email me at phyllis@burnsmp.com.

Burns Mailing & Printing, Inc. is a 100% women owned state of Tennessee Women Business Enterprise (WBE).

Burns Mailing & Printing, Inc. Paused From Our Work Today

As fall has arrived and it will start getting colder, I decided that we need to have one last cook out at work today.  We grilled hot dogs, had all the fixings to go with it and sat down as one company. I wanted it as an opportunity to thank my great team at Burns for all their hard work.  I have a team that works hard, appreciates our customers, knows the importance of getting our jobs out and giving quality work to our customers. Fall is our busiest season but we paused today to celebrate together as one team.

If you want to experience working with our great team at Burns Mailing & Printing, give me a call at 865 584-2265 or email me Phyllis Burns at phyllis@burnsmp.com.

Wishing all of you a Happy Fall.

Our Graphic Design Department Does More Than Just Design

Since Burns Mailing & Printing, Inc. operates three businesses in one, our graphic designers wear many hats.  Yes, they are very creative and design, logos, brochures, catalogs, calendars, presentation folders and much more, but they also are well versed in United States Postal specifications, and the many nuances of mailing.  They must insure that the mailing panel meets postal specifications for post cards, catalogs and flyers.  The mailing panel must be correct or it can cost the customer more money in postage or the direct mail piece may not be mailable at all. If we are just mailing for a customer, we like to check the mailing panel before it is printed to insure that the customer gets the lowest postage possible.

Another thing that most people don’t know is that our design department actually programs several pieces of equipment that we use for production.  The first piece of equipment is our digital press. The files are sent to the digital press ready to print from the graphics department.  For variable data that is printing at the same time as the direct mail piece, the mailing list is sent to graphics and they run the file through software called Print Shop Mail.  This allows the digital press to print, front and back and address for mailing…all on one pass of the digital press.  Cool huh? The second piece of equipment that they program is our computer to plate system.  The files are send to the plate maker and our production team pulls up the file and makes the plates that go on to our offset presses.  The computer to plate system has enabled us to make plates in 10 minutes and this is a great improvement over 1 1/2 hours before we had the computer to plate system. The third piece of equipment is our paper cutter.  The jobs go through our plant by job ticket numbers.  The bindery simply pulls up the job ticket number and the paper cutter is programmed for each particular job.

Want to try our one-stop convenience for graphic design, printing (digital and offset) and our direct mail services?  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.