End Of An Era

December 11, 2017

For years we have been offering our customers a free NCOA update on their mailing lists. Unfortunately, due to the rising cost of software and labor we will no longer be able to offer this service for free. The cost, effective, January 1, 2018 will be $45.00 for lists under 5000 and the cost for lists from 5000 – 30,000 will be $95.00.  For lists over 30,000 we will provide a quote depending on the size of the list.

If you have any questions about this service, please call me at 865 584-2265 or email me at phyllis@burnsmp.com.

 

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All About Color In Printing

November 29, 2017

There are two kinds of colors used in Printing. Process colors are created by mixing cyan (blue), magenta (red), yellow and black inks in varying percentages. Spot colors are special premixed inks that are used instead of, or in addition to, process inks. These spot colors come in a wide range of colors, including florescent and metallic. The most commonly used spot color are PMS (Pantone Color Matching System).

Spot colors provide the greatest color consistency. Spot colors are mixed using special formulas, no matter which printer you use, when you choose offset printing, your colors will match. When using spot colors with digital printing however, there will be slight variations, because each digital printer interprets and converts the spot color to CMYK differently. Colors on the digital press will look very different than colors printed on a conventional offset press.  Digital printing is toner and offset uses ink.  If you run a small run on a digital press and then order a much larger quantity that must be printed on a conventional offset press don’t expect the colors to look the same because it is two different processes and two different inks.

The types and number of colors you choose to use will greatly influence the cost of your printing project. It is always cheapest to print black/grayscale, followed by one color (usually a PMS color), then two color (usually PMS plus black or two PMS colors), and on up to specialty inks. Three colors are priced at the four color rate.

The picture in this blog post is made up of the four basic colors, and this is why the process is called four color printing.

Pure black is most commonly used for text, outlines, and smaller areas of black. Rich black is used for backgrounds or large areas of black, even in text. It appears darker and richer in contrast, because it mixes percentages of all four colors.

All blacks should be set to OVERPRINT in your artwork. Overprinting is any printing that is done on an area that has already been printed. For example, if you have text over a colored background, the text should be set to overprint. Shapes that do not overprint knock-out the background color, like a hole punch, leaving an empty space. This is especially troublesome for text, where the press operator must try to line up the letters precisely within the empty spaces. This can cause a “3D” effect on your text.

For your next four color printing/mailing project, call me Phyllis Burns at 584-2265 for a free estimate for printing, list acquisition if needed, mailing labor and estimated postage.  You can also email me at phyllis@burnsmp.com.

Burns Mailing & Printing, Inc. is a 100% women owned state of Tennessee Women Business Enterprise (WBE).


Burns Mailing & Printing, Inc. Paused From Our Work Today

October 6, 2017

As fall has arrived and it will start getting colder, I decided that we need to have one last cook out at work today.  We grilled hot dogs, had all the fixings to go with it and sat down as one company. I wanted it as an opportunity to thank my great team at Burns for all their hard work.  I have a team that works hard, appreciates our customers, knows the importance of getting our jobs out and giving quality work to our customers. Fall is our busiest season but we paused today to celebrate together as one team.

If you want to experience working with our great team at Burns Mailing & Printing, give me a call at 865 584-2265 or email me Phyllis Burns at phyllis@burnsmp.com.

Wishing all of you a Happy Fall.


Our Graphic Design Department Does More Than Just Design

August 11, 2017

Since Burns Mailing & Printing, Inc. operates three businesses in one, our graphic designers wear many hats.  Yes, they are very creative and design, logos, brochures, catalogs, calendars, presentation folders and much more, but they also are well versed in United States Postal specifications, and the many nuances of mailing.  They must insure that the mailing panel meets postal specifications for post cards, catalogs and flyers.  The mailing panel must be correct or it can cost the customer more money in postage or the direct mail piece may not be mailable at all. If we are just mailing for a customer, we like to check the mailing panel before it is printed to insure that the customer gets the lowest postage possible.

Another thing that most people don’t know is that our design department actually programs several pieces of equipment that we use for production.  The first piece of equipment is our digital press. The files are sent to the digital press ready to print from the graphics department.  For variable data that is printing at the same time as the direct mail piece, the mailing list is sent to graphics and they run the file through software called Print Shop Mail.  This allows the digital press to print, front and back and address for mailing…all on one pass of the digital press.  Cool huh? The second piece of equipment that they program is our computer to plate system.  The files are send to the plate maker and our production team pulls up the file and makes the plates that go on to our offset presses.  The computer to plate system has enabled us to make plates in 10 minutes and this is a great improvement over 1 1/2 hours before we had the computer to plate system. The third piece of equipment is our paper cutter.  The jobs go through our plant by job ticket numbers.  The bindery simply pulls up the job ticket number and the paper cutter is programmed for each particular job.

Want to try our one-stop convenience for graphic design, printing (digital and offset) and our direct mail services?  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


Direct Mail Is Still The Preferred Way Of Contacting Your Clients, Customers Or Donors.

August 10, 2017

Direct mail is still the most trusted form of contacting people.  Mail can be read at their  convenience and saved for a later date, if it is something of interest to the recipient.  It is not as intrusive as emails and does not go into spam filters. Everyone loves getting mail, make your next contract with your clients, customers and donors by direct mail.

At Burns Mailing & Printing Inc., our experienced staff can take your project from the concept to the mailbox.  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


Richard Bean, And How I Got To Know Him

May 11, 2017

Back in 1999, we bought a $250,000 press and the Knoxville News Sentinel did a story on me and my late husband Ken Burns.  The story was about how we started the business in the garage and the progress that we had made in building the business and about our working together so successfully.  At that time Ken and I went out to lunch, most days as that was our time to catch up on what was going on in the business and to just be together.  One day we were at one of our lunch spots and Richard Bean comes up and ask if we were the couple in the Knoxville News Sentinel’s article.  We told him that we were and he introduced himself.  We knew his name because Richard is in charge of the Richard L. Bean Juvenile Detention Center.  We were both amazed that he remembered the article and recognized us. It seems that Richard went to a lot of the spots that we ate lunch, so we would see him often.  One of his favorites is Wright’s Cafeteria. I still see him at Wright’s Cafeteria, when I occasionally go out to eat.

Richard sends me emails from time to time and most of them are funny, but the one he sent me recently was very inspiring.  It was about the World War II cartoonist Bill Mauldin.  Sgt. Bill Mauldin was a soldier who was in the trenches with the rest of the guys in World War II.  He drew what he saw and most of it was not very pretty. He never held back even when General George S. Patton informed Mauldin he wanted the pointed cartoons celebrating the fighting men and making fun of the high-ranking officers to stop and stop NOW!  However, five-star General, Dwight D. Eisenhower, SCAFE, Supreme Commander of the allied forces in Europe had the last work. “Mauldin draws what Mauldin wants.” Mauldin won and Patton lost.  At 23, Mauldin won the Pulitzer Prize and was on the cover of Time magazine. He won a second Pulitzer Prize later and when President John F. Kennedy was assassinated, he drew a picture of the statue at the Lincoln Memorial, slumped in grief, its head cradled in its hands. According to all accounts he never lost that humble personality and considered himself just one of the enlisted men.

Thank you Richard for this inspiring article.


What Does It Mean To Be A Certified Women Business Enterprise (WBE)?

April 18, 2017

The first thing that it means is that it requires a lot of work to be certified by the state of TN.  Lots and lots of paperwork and an onsite visit by the Office of Diversity to inspect your corporate books and answering a lots of questions.  Does it mean that you are automatically going to be business because of WBE status.  Not at all, you still have to work at selling, estimating and when you do receive a contract, it means giving a quality product and great customer service. It also means that you will be listed on the Governor’s Diversity list of vendors, so that when companies are looking for a certified WBE company, it will be easy to find.  My second biggest customer found me on the Governor’s Diversity list and we have been printing for them for years. Is it worth all the work?  I think it is and I am working on getting certified in other states.

Burns Mailing & Printing, Inc. is a 100% women owned business located in Knoxville.  We offer graphic design, with three designers on staff, both digital and offset printing, and direct mail services, including high speed matching inserting, list acquisition, high speed addressing and much more.

Phyllis Burns – phyllis@burnsmp.com

865 584-2265

http://www.burnsmp.com