The Direct Marketing Association Recently Reported That Direct Mail Surpasses Digital Channels By 600%.

August 17, 2017

According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list.  They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.

The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;

Oversized envelopes response rate is 5.0% (higher postage)

Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)

Catalogs have a 3.9 % response rate

Letter sized envelopes have a 3.5% response rate

Don’t know where to start?  Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.  We start with concept and deliver to the mail box.  We have an expect team to lead you in every aspect of direct mail.

 


Phyllis Burns, Owner of Burns Mailing & Printing Has Been Appointed To Mayor’s Business Advisory Council

August 16, 2017

Phyllis Robinette Burns

Aug. 16, 2017

NEW MEMBERS OF BUSINESS ADVISORY COUNCIL APPOINTED

The new 12-member Business Advisory Council, appointed by Knoxville Mayor Madeline Rogero, reflects a broad range of local businesses and owners. The Mayor’s appointments were unanimously supported by City Council at its meeting Tuesday night.

Members of the Business Advisory Council, or BAC, serve in an advisory and partnership capacity to promote regular and open communication between City government and businesses. The council gives advice to the Office of Business Support; brings issues and concerns related to doing business in Knoxville to the attention of the City administration; proposes responses and solutions to address these concerns; and provides feedback on City initiatives and proposals affecting business.

“This is a key advisory panel, so it’s crucially important that its members represent the wide diversity of entrepreneurs, professionals, retailers and service providers that make up Knoxville’s business community,” said Patricia Robledo, the City’s Business Liaison.

“These are business leaders who have volunteered to serve as a sounding board. We’ll be asking them how issues or policies affect local small businesses. But it’s very much a two-way street. They’ll have great ideas that they’ll be sharing to help make Knoxville even more business friendly.”

The newly appointed members (and their businesses) are:

n Mackey Brownlee, Brownlee Realty;
n Phyllis Burns, Burns Mailing & Printing;
n Jody Collins, Feral Giant;
n Lisa Cyr, Nothing Too Fancy;
n Wade Esau, Elo Touch Solutions;
n Deidra Harper, B&B Lawn Services;
n Charles Houston, CA Inc.;
n Raul Rangel, Work Now Inc.;
n Josh Smith, Master Dry;
n Tommy Smith; Ackermann PR;
n Kira Frazier-Jones, KIRA/The Spa Suites; and
n Mary Ann Stackhouse, Lewis King PC.

The new BAC members will serve two-year terms through summer 2019. The BAC meets every other month, beginning at 8:30 a.m. on Thursday, Aug. 17, in Room 549 in the City County Building.

Paige M. Travis
Public Information Specialist
City of Knoxville Communications Dept
Office of Mayor Madeline Rogero


Our Graphic Design Department Does More Than Just Design

August 11, 2017

Since Burns Mailing & Printing, Inc. operates three businesses in one, our graphic designers wear many hats.  Yes, they are very creative and design, logos, brochures, catalogs, calendars, presentation folders and much more, but they also are well versed in United States Postal specifications, and the many nuances of mailing.  They must insure that the mailing panel meets postal specifications for post cards, catalogs and flyers.  The mailing panel must be correct or it can cost the customer more money in postage or the direct mail piece may not be mailable at all. If we are just mailing for a customer, we like to check the mailing panel before it is printed to insure that the customer gets the lowest postage possible.

Another thing that most people don’t know is that our design department actually programs several pieces of equipment that we use for production.  The first piece of equipment is our digital press. The files are sent to the digital press ready to print from the graphics department.  For variable data that is printing at the same time as the direct mail piece, the mailing list is sent to graphics and they run the file through software called Print Shop Mail.  This allows the digital press to print, front and back and address for mailing…all on one pass of the digital press.  Cool huh? The second piece of equipment that they program is our computer to plate system.  The files are send to the plate maker and our production team pulls up the file and makes the plates that go on to our offset presses.  The computer to plate system has enabled us to make plates in 10 minutes and this is a great improvement over 1 1/2 hours before we had the computer to plate system. The third piece of equipment is our paper cutter.  The jobs go through our plant by job ticket numbers.  The bindery simply pulls up the job ticket number and the paper cutter is programmed for each particular job.

Want to try our one-stop convenience for graphic design, printing (digital and offset) and our direct mail services?  Call me at 865 584-2265 or email me at phyllis@burnsmp.com.


DON’T FORGET TO REGISTER FOR OUR FREE LUNCH AND OPEN HOUSE ON JUNE 29TH 2017

June 21, 2017

If you are a non-profit organization, please register for our FREE non-profit seminar starting at 10:30 AM and then stay for our FREE lunch and tour.

For more information call CJ Mitchell at 865 584-2265.


Open House At Burns Mailing & Printing On June 29th

June 13, 2017

Join us for a tour, lunch and door prizes on June 29th.  For our non-profit friends we are having a seminar on non-profit direct mail starting at 10:30 AM.  Email graphics@burnsmp.com to register.  Seating is limited.


Why I Went Blonde And Why I Planted Tomatoes

June 7, 2017

I went to the dentist last week and he had not seen me since I went blonde.  I told him that I did it because I heard blonde’s have more fun. It brought back what I heard Dolly Parton once say when someone asked her if she minded being called a dumb blonde.  In typical Dolly fashion she responded “no because I am not dumb and I am not blonde”. When this picture was made for some promotional reasons,  my friend Bob Longmire a graphic artist and wonderful illustrator saw it and sent me an email. He said “I have worked on the color and softened it up some” hope you don’t mind. Not only did I not mind, I loved it and  I can use all the help that I can get.

On to the tomato story.  After last years drought, I said that I was not planting anything that had to be watered but what was I doing last weekend?  You guessed it, I was planting tomatoes.  A family friend, Chuck, grows the most tasty heirloom tomatoes. He plants hundreds of tomatoes just because he loves doing it.  Some times my sister will open her door and there will be a big tub of tomatoes sitting on her door step. Chuck had given my brother-in-law quite a few tomato plants.  When I was at my brother-in-laws house last weekend he said “don’t you want some of the heirloom tomato plants”? At first I said no and then I thought about bologna and home grown tomatoes out of the back yard and I relented. I planted 5 plants so I should have enough for family and friends. Hope to have bologna and tomato sandwiches in July.

 

 

 

 


Political Mailings Have Already Started

May 22, 2017

At Burns Mailing & Printing, we love the time leading up to elections.  The reason is a lot of printing and mailing.  We have been working with politicians for many years. One of the reasons that we do a lot of political work is that we offer a one stop shop for graphic design, printing and mailing.  We offer turn key estimates – including estimated postage, list clean up, duplicate address checks and automated bar-code postage rates.

We also offer other things need for a successful campaign such as push cards, brochures, door hangers, lapel stickers, laser personalized letters, invitations to events, posters and yard signs.

Call me at 865 584-2265 or phyllis@burnsmp.com