Do Strange Things Happen When There Is A Solar Eclipse?

August 21, 2017

I think that strange things must happen when there is a solar eclipse, because as I sit here writing this blog, I am alone at my business.  It seems that the solar eclipse has made all of my employees leave for the day.  I sure hope that they come back tomorrow and don’t just disappear forever. Who knows for sure.  Also another strange event is that there was hardly anyone at Wright’s Cafeteria today.  Now that is strange.  It will be interesting to see the news reports tonight about all the things happening in different cities.  I had originally planned to go to Sweetwater until I heard about all the predictions about how many other people would be there. I have an employee who is involved in a project with NASA through Pellissippi State to launch a balloon to gather data.  She is doing that in South Carolina.  As for me I will be watching on top of Overlook Drive, here in our Industrial Park. Happy eclipse day.


The Direct Marketing Association Recently Reported That Direct Mail Surpasses Digital Channels By 600%.

August 17, 2017

According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list.  They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.

The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;

Oversized envelopes response rate is 5.0% (higher postage)

Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)

Catalogs have a 3.9 % response rate

Letter sized envelopes have a 3.5% response rate

Don’t know where to start?  Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com.  We start with concept and deliver to the mail box.  We have an expect team to lead you in every aspect of direct mail.

 


Happy 4th Of July!

June 27, 2017

Do we take our freedom for granted?  I think I have in the past but with the world changing with more aggression, I think more about how blessed I am to be free.  It came at a price and still comes at a price.  I am grateful for our women and men who serve and sacrifice in our armed forces for our freedom. I believe that we should pray for those brave women and men and for our country.

I am grateful.

 


Political Mailings Have Already Started

May 22, 2017

At Burns Mailing & Printing, we love the time leading up to elections.  The reason is a lot of printing and mailing.  We have been working with politicians for many years. One of the reasons that we do a lot of political work is that we offer a one stop shop for graphic design, printing and mailing.  We offer turn key estimates – including estimated postage, list clean up, duplicate address checks and automated bar-code postage rates.

We also offer other things need for a successful campaign such as push cards, brochures, door hangers, lapel stickers, laser personalized letters, invitations to events, posters and yard signs.

Call me at 865 584-2265 or phyllis@burnsmp.com


Burns Mailing & Printing Is In Your Neighborhood

May 8, 2017


Direct Mail Will Be A Powerful Tool For The 2017 Political Campaigns

April 25, 2017

Direct mail continues to prove its effectiveness as the most engaging channel for political campaigns. Direct mail can break through the political noise and is not intrusive as it can be viewed at the recipients leisure.  Burns Mailing & Printing, Inc. has years of experience with political printing and mailing.  We also offer graphic design, NCOAlink update (list clean up) for FREE for our customers, push cards, brochures, door hangers, yard signs, invitations, lapel stickers and door hangers.

Call the professionals for your campaign.


What Does It Mean To Be A Certified Women Business Enterprise (WBE)?

April 18, 2017

The first thing that it means is that it requires a lot of work to be certified by the state of TN.  Lots and lots of paperwork and an onsite visit by the Office of Diversity to inspect your corporate books and answering a lots of questions.  Does it mean that you are automatically going to be business because of WBE status.  Not at all, you still have to work at selling, estimating and when you do receive a contract, it means giving a quality product and great customer service. It also means that you will be listed on the Governor’s Diversity list of vendors, so that when companies are looking for a certified WBE company, it will be easy to find.  My second biggest customer found me on the Governor’s Diversity list and we have been printing for them for years. Is it worth all the work?  I think it is and I am working on getting certified in other states.

Burns Mailing & Printing, Inc. is a 100% women owned business located in Knoxville.  We offer graphic design, with three designers on staff, both digital and offset printing, and direct mail services, including high speed matching inserting, list acquisition, high speed addressing and much more.

Phyllis Burns – phyllis@burnsmp.com

865 584-2265

http://www.burnsmp.com