Want to know about paper, submitting artwork properly, the difference between digital printing, bindery options in folding and finishing, mailing standards, classes of mail and mailing list, then email me or call for a FREE resource booklet. The booklet is not the only thing free to our customers.
Call me, Phyllis Burns at 865 584-2265 or email me at firstname.lastname@example.org. Check us out on the web at WWW.burnsmp.com
To get your finished project into the mail stream, the first thing you will need is your mailing list to get the quantity before printing. You can provide a list or purchase a list. Purchased lists are offered as single-use or multiple-use. They can be targeted based on a wide variety of factors, including zip code, household income, industry, and special interests, etc. List queries we conduct on your behalf are always FREE. This provides a count only. Burns Mailing & Printing will not copy or release your database without your written authorization.
We also provide, at no cost to our customers, a FREE National Change of Address (NCOA) Service and we will provide the Undeliverable, Moved No Forward, or Forwarding Address, to our customers so that they can maintain their mailing lists with the most up-to-date information provided from the U.S. Postal Service. Be sure to update your master list with the NCOA and undeliverables! All NCOA/undeliverables will be flagged for 48 months through the U.S.P.S. After that, the address is no longer flagged and mail will be sent to the old address. It is imperative to keep your database up-to-date to ensure your recipients are recieving your mailings.
When maintaining your own lists, it is important to use relevant headers to label your columns. Keep data separated. Include any extra information for variable data printing in its own columns, such as monetary amounts or dates. If you would like your mailing or letter to be addressed a certain way (Mr. & Mrs. Doe vs. Jane & John Doe), create a separate DEAR column with the special name combination.
If you want to sit down and discuss your next direct mail project, call Phyllis Burns at 865 584-2265 or email me at email@example.com.
I was blessed to spend the Labor Day weekend with my family at the lake in Winchester TN. However I brought home a nasty bug and spend the next week at home sick. Also another little nice surprise was that a huge limb had fallen out of one tree into another tree in my front yard. I had to have both trees removed and now my yard looks like some one was having dirt track trials in my yard. I am not worried though because I have someone coming to seed the yard and all will OK. It is a blessing to be with family any time that it is possible.
That is how I described Burns Mailing & Printing, Inc. to a local magazine today. I for one, love going to boutique clothing stores, coffee shops, and especially bakeries. These boutiques specialize in giving specialized customer services that you don’t find with large big box stores. They give you a unique experience and I think that is what we do best at Burns Mailing & Printing, Inc. For our customers, we assist them with art files, design (if needed), free consultation and basically guide them from concept to the mail box. Since we offer printing (both digital and offset) and we are a direct mailing company their project moves from one knowledgeable department to the next and finally to the United States Post Office.
Seeing is believing, call me to schedule a tour of our company and see for your self what a boutique mailer and printer is all about. Phyllis Burns 865 584-2265.
I think that strange things must happen when there is a solar eclipse, because as I sit here writing this blog, I am alone at my business. It seems that the solar eclipse has made all of my employees leave for the day. I sure hope that they come back tomorrow and don’t just disappear forever. Who knows for sure. Also another strange event is that there was hardly anyone at Wright’s Cafeteria today. Now that is strange. It will be interesting to see the news reports tonight about all the things happening in different cities. I had originally planned to go to Sweetwater until I heard about all the predictions about how many other people would be there. I have an employee who is involved in a project with NASA through Pellissippi State to launch a balloon to gather data. She is doing that in South Carolina. As for me I will be watching on top of Overlook Drive, here in our Industrial Park. Happy eclipse day.
According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list. They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.
The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;
Oversized envelopes response rate is 5.0% (higher postage)
Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)
Catalogs have a 3.9 % response rate
Letter sized envelopes have a 3.5% response rate
Don’t know where to start? Call me Phyllis Burns at 865 584-2265 or email me at firstname.lastname@example.org. We start with concept and deliver to the mail box. We have an expect team to lead you in every aspect of direct mail.