This picture was taken over a year ago at our non-profit seminar. The purpose of the seminar was to educate our non-profit customers about direct mail and fundraising. We got positive feedback as saving money and sending out a quality appeal, newsletter or annual report is vital to their fundraising efforts. One of the things that we empathize is to get us involved at conception. By doing so, they know that the postal regulations have been met, the have the lowest postage possible and the most economical way to print.
It is that time of year when non-profit organizations start to think about their fall appeals. We encourage all of our non-profit customers to get started early as we get very busy in the fall.
Don’t get lost in the crowd, call us today to get started on your fall appeal. 865 584-2265 or email me at email@example.com
I have observed that some organizations think that on-line marketing can replace off-line marketing. I serve a lot of non-profit organizations and when on-line marketing became very popular they decided that they could do away with off-line marketing. Some of them decided to place their newsletter on-line and do away with mailing them. There donations dropped considerably. I think it was because a lot of folks don’t read blast emails and they soon get relegated to the trash folder or get filter by spam protection. Also there was no convenient envelope for them to send in their donation or save it for a later date. It is important for the recipient to have a convenient vehicle to use.
My opinion is that you should use both on-line and off-line marketing. When using off-line marketing the mailing should be personalized. If someone has given money to an organization, they want to know that you, at least, know their name. Studies have shown that direct mail is the preferred way to receive communications because it is a trusted communication channel.
For the first time ever…Burns is offering one hour of free graphic design for first time customers. The offer ends March 31st. Now is a perfect time to get started. Burns also has variable data digital printing. Call us to see what is possible. 865 584-2265
Burns Mailing & Printing has been a sponsor of The National Philanthropy Day for many years. Kai Brown, Amy Perry and Angela Kites represented Burns Mailing & Printing, Inc. at the 2016 National Philanthropy Day event. The Great Smoky Mountain Chapter of the Association of Fundraising Professionals holds this event each year to honor those involved in philanthropy. Each non-profit can nominate a person who has made a difference in their organization and then a panel from out of state reviews and makes the recommendation for the different categories.
Burns Mailing & Printing Inc. serves many non-profit organizations in the area and out of the area with graphic design, digital printing, offset printing, list acquisition, and direct mail services. Phyllis Burns, President of Burns Mailing & Printing, Inc., has been a member of the Association of Fundraising Professionals since 2000.
Our thanks to the many non-profits in the area who make a difference in our community every day.
In my opinion, the biggest mistake that non-profit organizations make is not including a reply device and envelope in their mailings. Don’t rely on donors to go to the website and make a donation. The website should be given as a method of donating but many people will not donate on the web. However, if they have a reply envelope to mail back, it makes it very easy for them. Also, some people may put the mailing aside and decide to donate at a later date. I have heard so many of my non-profit customers say that they got a donation from a mailing months or even years after the mailing was sent out. The reply envelope can be coded to keep track of the date and type of mailing.
At Burns Mailing & Printing, Inc. this is our busiest season for non-profit mail because the fall, Christmas and end of year if the giving season. Email me for a FREE estimate if your organization is planning a fall appeal, at firstname.lastname@example.org.
Being in the mailing/printing business I have a lot of interaction with nonprofit folks . I have also been a member of the Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP) in Knoxville, TN since 2000. I am convinced that people who work at nonprofit organizations have a heart of gold. They are educated, dedicated and obviously their motives are not for money.
Recently, I have been in their shoes trying to raise money for Lost Sheep Ministry, where I serve on the board. Lost Sheep Ministry only has two paid employees and everything else is done with volunteers. Usually a nonprofit has a development director to raise money but we cannot afford a development director, so yours truly is trying to head up additional fund-raising. Maxine Raines, our founder, with the help of many volunteers has been raising money for 18 years by speaking passionately about the ministry and by applying for grants and the suppport of local churches. Being in AFP has been beneficial for me because I have learned a lot in the monthly meetings and from my friends in AFP. However, I am learning just how hard fund-raising really is and I am convinced that running a mailing/printing company is much easier. They have my utmost respect. I know that newsletters, mailing appeals, website and donor database is essential but most importantly doing them right is a must.
The list is probably the most important thing. Making sure that the list does not have bad addresses is now a requirement at the United States Postal Service. I recommend cleaning up the list by NCOA link move update. In fact ,we offer this service free to our nonprofit customers who are printing and mailing with us. The person who already has an association with the nonprofit is the very best person to target. Someone who already knows about the organization and if you are lucky has a passion for what is being done in the organization. The next is the letter or appeal. Make it personal, the recipient expects the organization to know their name. Telling that person what their donation is doing to make a difference in a life or in their community makes an impact. The appeal does not have to be fancy, in fact, if it is too fancy the recipient may wonder why so much is being spent on design, printing etc. Usually two colors of ink for the printing works very well. Coding the mail is one way of measuring the success of the appeal and is easily done by adding a code to the return donation slip or envelope. Measuring the success of the mailing is essential and coding allows you to determine that success and also to do a test market of more than one appeal. I am going to continue to to learn from AFP and my fund-raising friends but I doubt if I would have gotten very far without being around them for a number of years and my association with AFP.
I loved nonprofit fundraisers before I tried being one but now I really love them for what they do for all of us. Everyone else should too, the world is a better place because of them.
“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed – it’s the only thing that ever has.” Margaret Mead