Printing Is Not Dead In The Digital Age

Want a free resource guide for printing & mailing? Email phyllis@burnsmp.com or call 865 584-2265

It is assumed that because we are living in the digital world that print must be dead. That could not be further from the truth. I have written about this before but I think it deserves another go around. Canon Print for Actions conducted an independent third-party survey and found that 69% of Americans surveyed felt the constant influx of digital information was overwhelming. I feel this everyday as I try to clean out my inbox with sometimes 50 -60 email messages in my junk email files. They may be in my junk files but i still have to look through them to make sure that a customers email did not accidentally go to spam. On the other hand 55% of Americans surveyed said that printed direct mail was more influential and carried more weight with them.

I am not knocking the digital world, in fact I use both digital and direct mail in my marketing efforts. A lot of our marketing collateral is personalized. The same survey that talked about earlier said that people they surveyed said that they spent more time reviewing direct mail when it was personalized and relevant.

For a free estimate email phyllis@burnsmp.com or call 865 584-2265

Burns has over 800,000 promotional products on our website http://www.burnsmpcom. Call us and let us give you for ideas for your business.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s