Brand United states, “Personalization can give direct mail legs”, according to a collection of 30 direct mail statistics compiled by Compu-Mail. Brand United states that “adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things” per Canon Solutions America.
Targeting customers on a 1:1 level increases response rates up to 50% or more, per the Data & Marketing Association. (/DMA)
Brand United also states “Direct mail is a reliable workhorse, but it can be enhanced to become a thoroughbred.
I have been saying this all along but thought you might enjoy some other people’s opinion on personalization. At Burns Mailing & Printing, we send out a lot of personalized mail. We also have the only Neopost DS-1200 in the state of Tennessee, that can insert a personalized letter into a non-window envelope.
Call me today to find out cost on your personalized mail. 865 584-2265 or email me at phyllis@burnsmp.com.
