According to the research done by The Direct Marketing Association that direct mail achieves a 3.7% response rate with a house list and a 1% response rate with an acquisition list. They report that mobile, paid search, social media, email, and internet display combines (yes combined) only achieve a .62% response rate.
The following is is some of the formats that perform the best for direct mail. According to the DMA’s study these formats performed the best;
Oversized envelopes response rate is 5.0% (higher postage)
Post Cards have a 4.25% response rate. (post cards up to 6×11 have a lower postage rate)
Catalogs have a 3.9 % response rate
Letter sized envelopes have a 3.5% response rate
Don’t know where to start? Call me Phyllis Burns at 865 584-2265 or email me at phyllis@burnsmp.com. We start with concept and deliver to the mail box. We have an expect team to lead you in every aspect of direct mail.
