Since Burns Mailing & Printing, Inc. operates three businesses in one, our graphic designers wear many hats. Yes, they are very creative and design, logos, brochures, catalogs, calendars, presentation folders and much more, but they also are well versed in United States Postal specifications, and the many nuances of mailing. They must insure that the mailing panel meets postal specifications for post cards, catalogs and flyers. The mailing panel must be correct or it can cost the customer more money in postage or the direct mail piece may not be mailable at all. If we are just mailing for a customer, we like to check the mailing panel before it is printed to insure that the customer gets the lowest postage possible.
Another thing that most people don’t know is that our design department actually programs several pieces of equipment that we use for production. The first piece of equipment is our digital press. The files are sent to the digital press ready to print from the graphics department. For variable data that is printing at the same time as the direct mail piece, the mailing list is sent to graphics and they run the file through software called Print Shop Mail. This allows the digital press to print, front and back and address for mailing…all on one pass of the digital press. Cool huh? The second piece of equipment that they program is our computer to plate system. The files are send to the plate maker and our production team pulls up the file and makes the plates that go on to our offset presses. The computer to plate system has enabled us to make plates in 10 minutes and this is a great improvement over 1 1/2 hours before we had the computer to plate system. The third piece of equipment is our paper cutter. The jobs go through our plant by job ticket numbers. The bindery simply pulls up the job ticket number and the paper cutter is programmed for each particular job.
Want to try our one-stop convenience for graphic design, printing (digital and offset) and our direct mail services? Call me at 865 584-2265 or email me at phyllis@burnsmp.com.
