What is a good mailing list and how do you get one? The best mailing list is your own. It is people who have a known association with your organization or business. If you want to add more names or know how many people are within your desired demographics in a certain area, we can do a list count for FREE and tell you how many people are out there. You might want to do a radius count of your address, for instance one mile, two miles etc. We recently had a deli shop that had remodeled their shop and wanted people within a 5 mile radius to visit their shop. We did a radius count using their demographics and came up with the number of households that they needed. An of course, since we are graphic designers, printers (both digital and offset) and are direct mail company, we were able to handle all of it right here, all under one roof. It truly is a big roof!
We are also able to combine the customers list with a list that they have purchased. To make sure that we are not purchasing names that they already have, we have the list company do a suppression and they do not send any names that our customer already has on their company list.
Before any mailing, we provide a FREE NCOAlink update to take out any undeliverable names. In most cases we can provide forwarding addresses if the person has moved. We then send our customer a list of the undeliverable addresses so that they can correct their own list. If they do not make the changes when they receive them from us, then on the next mailing they might have dropped off the National Change of Address database that the USPS maintains and the address may be lost to them. It is important to do the list clean up and list hygiene BEFORE printing so that you don’t print to many or too few of your mailer. After list clean up, we can give you a project price to the penny before you commit to the project. We don’t like surprises and we assume that our customers don’t like surprises when it comes to pricing.
If all of this seems complicated, no worries, just call or email me and we will walk you through the entire mailing process. phyllis@burnsmp.com or call 865 584-2265.
We are a printer who knows mailing and a mailer who knows printing.
