Everyone likes to see their name in print, with the exception of bills. When you receive a letter from a non-profit, it is nice to know that the letter is personalized with your name. Burns can insert/match the letter into a closed (non-window) envelope, making the mailing have a more personal look. Dear friend is not quite as effective as Dear Phyllis for example. I think most folks are familiar with laser personalization on letters but variable date is not limited to letters. A post card can be personalized with variable data on the card including the recipients name, a message such as happy birthday or other tag lines. You have to admit that it catches you eye when your name is on the post card or flyer.
At Burns we can print a four color post card on both sides with variable data, such as “Phyllis we have a good deal” and address for mailing all on one pass of the press. With our print shop mail software and our digital press we can sometimes, if the press is not booked, print and mail in one day.
Call me, Phyllis Burns, for your next direct mail project and see what all is possible using variable data. 865 584-2265.