What Is The Most Important Thing On A Direct Mail Piece?

Some might think that it is the message, the colors, the paper and a variety of other things but the most important thing is the addressing area.  The mail piece can be brilliantly designed, have a great message and have excellent printing but it will never reach the intended recipient if it is not addressed correctly.  There is a lot of space on the mailing panel that can be used for copy, but a certain area must be left for the address and applying the intelligent bar-code. Not leaving enough room for addressing is one of the most common mistakes that I see.  On a 4×6 card, there is not much room for copy because of the small size. I recommend the 5.5×8.5 size post card because it gets more attention when received and it gives room for addressing and more copy.  This is true for a fold over mailer or newsletter.

If Burns is designing the mail piece you don’t have to worry about USPS regulations, we have that covered.  If we are not designing the mail piece, we provide templates, to our customers, so that they know how much room is needed on the mailing panel.

I

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: