I have been asked many times about what is the response rate for direct mail. The response rate depends on many factors, the copy, the ask, the size etc. According to the Direct Marketing Association, the following is the response rate using a house file vs a prospect file.
Letter Size envelope – House – 3.5%, Prospect – 1.0%
Post Card – House – 4.3%, Prospect – 1.0%
Oversized Envelope – House – 5.0%, Prospect 2.0%
Catalog – House 3.9%, Prospect 0.8%
This is a good argument for capturing data on your customers or donors. Your list is the best list.
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Published by burnsmp
I am President/Owner of Burns Mailing & Printing, Inc. My late husband, Ken Burns founded our business in 1981. I joined him in 1990. We started out as a printing only company and added mailing and graphic design in 1991. It enabled us to offer graphic design, printing and mailing at one location. We are pleased to announce that in 2019 we have added promotional products as well. We are now truly a one stop convenience for all of these services.
We are 100% women owned and are certified by the State of TN as a Women Business Enterprise (WBE).
My business is my passion and I love to travel and spend time with my family.
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