Bad Data Files Can Cost You Money

~ burnsmp

June 11th, 2015

A customer asked me one day, what is the biggest problem that you have in mailing. That was easy to answer, it is receiving bad data files from the customer. It is important to have a separate field for first name, middle name, last name, street address, state and zip code. Bad data will end up costing you money, if the mailer has to fix the data files.  If the mailer has to fix the files, then the mailing could also be delayed.

If you are a non-profit organization, it is not a good idea to let volunteers enter data, because of the inconsistency.  Having one person entering data correctly can save time and money.

Published by burnsmp

I am President/Owner of Burns Mailing & Printing, Inc. My late husband, Ken Burns founded our business in 1981. I joined him in 1990. We started out as a printing only company and added mailing and graphic design in 1991. It enabled us to offer graphic design, printing and mailing at one location. We are pleased to announce that in 2019 we have added promotional products as well. We are now truly a one stop convenience for all of these services. We are 100% women owned and are certified by the State of TN as a Women Business Enterprise (WBE). My business is my passion and I love to travel and spend time with my family.

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