52 dpi from the web

Share on Facebook

Savings on postage, begins with database management.  Starting with list hygiene  and sorting with USPS approved postal software saves on printing, mailing labor and postage.

Large Format Four Color Printing - Great for newsletters and booklets!

Heidelberg Folder

Request an estimate at estimating@burnsmp.com

Mail being addressed with state of the art inkjet addressing equipment

Inkjet addressing, applying permits, post it notes, live stamps or messages on the mailing panel is possible with our Kirk Rudy System.  Tabbing is done  inline for quicker turn-around.

Share on Facebook

For Standard Mail and Periodicals mailings that are not in compliance, the appropriate First-Class prices apply. Presorted Bound Printed Matter, Media Mail, or Library Mail flats with non compliant addresses are charged the non presorted flats prices within the same class of mail.

Designers, advertising agencies, non profits listen up. We are talking more money for postage folks and to save money all you have to do is put your addresses in the correct area.

If you want the the rules that the USPS publishes, see below.

The new ddress placement standards require the delivery address in the upper portion of all Periodicals, Standard Mail, Bound Printed Matter, Media Mail, and Library Mail flat-size pieces mailed at automation, pre­sorted, or carrier route prices. Mailers may place the address parallel or perpendicular to the top edge, but not upside down as read in relation to the top edge. The new standards define “upper portion” as the top half of the mailpiece. Mailers are encouraged to place the address as close to the top edge as possible, while maintaining a 1/8–inch clearance from every edge.

The following standards apply to enveloped, polywrapped, or card-style Periodicals, Standard Mail, Bound Printed Matter, Media Mail, and Library Mail flats mailed at pre­sorted, automation, or carrier route prices:

a.The “top” of the mailpiece is either of the shorter edges.

b.The entire delivery address must be within the top half of the mailpiece (see Exhibit 2.2), except under 2.2c or 2.2d. Optimal placement is at the top edge (while maintaining the 1/8-inch clearance requirement).

c. If a vertical address will not fit entirely within the top half, the address may cross the midpoint if it is placed within 1 inch of the top edge.

d. If the delivery address is placed on an insert poly­wrapped with the host piece:

1. The address must not appear on a component that rotates within the bag.

2. The address must remain visible throughout the addressed component’s range of motion.

3. The insert must be affixed to maintain the address entirely in the top half throughout processing and delivery or, if not affixed, the insert must maintain at least the beginning 0.5 inch of the address in the top half. The “beginning 0.5 inch” means the first half-inch of the recipient, delivery address, and city/state/ZIP Code lines, and not the end of each line.

Correct Placement of Addressing on Flats

If you are still not clear on the new rules, contact your local Mail Piece Design Analyst at the USPS bulk mail unit.

Share on Facebook

Kate, Phyllis and Ken

Things are changing rapidly in our world, some good and some not so good.  One of the good things, in my opinion, is the availability of using the web to market business.  Our business is such that our customer does not have to be located in the city where our business is located.  In fact, we have several customers who are out of state, some as far away as Alaska.   Graphic files can be downloaded, along with data base files and we can print and mail for our customers in a timely and efficient manner.

I recently decided to add this blog to our website for the purpose of sharing information about mailing and printing and to let potential customers get to know us a little better.  I know the very basics of blogging,  but last night I went to Barnes and Noble and purchased Blogging for Dummies.   It almost overwhelmed me with what all I did not know.  I had to sit back for a moment and tell myself that I could not learn it all at once, but I could learn it with just one step at a time.  I have never let ignorance stop me from doing anything I really wanted to do.  It probably should have stopped me many times but they say, “fools rush in where angels dare to tread”. So bear with me on this blogging thing, I am only up to Chapter I.

Share on Facebook

Recently, I have been in their shoes trying to raise money for Lost Sheep Ministry, where I serve on the board.  Lost Sheep Ministry only has two paid employees and everything else is done with volunteers.  Usually a nonprofit has a development director to raise money but we cannot afford a development director, so yours truly is trying to head up additional fund-raising.  Maxine Raines, our founder, with the help of many volunteers has been raising money for 18 years by speaking passionately about the ministry and by applying for grants and the suppport of local churches. Being in AFP has been beneficial for me because I have learned a lot in the monthly meetings and from my friends in AFP.  However, I am learning just how hard fund-raising really is and I am convinced that running a mailing/printing company is much easier.  They have my utmost respect.  I know that newsletters, mailing appeals, website and donor database is essential but most importantly doing them right is a must.

The list is probably the most important thing.  Making sure that the list does not have bad addresses is now a requirement at the United States Postal Service.  I recommend cleaning up the list by NCOA link move update.  In fact ,we offer this service free to our nonprofit customers who are printing and mailing with us. The person who already has an association with the nonprofit is the very best person to target.  Someone who already knows about the organization and if you are lucky has a passion for what is being done in the organization.  The next is the letter or appeal.  Make it personal, the recipient expects the organization to know their name.  Telling that person what their donation is doing to make a difference in a life or in their community makes an impact.  The appeal does not have to be fancy, in fact, if it is too fancy the recipient may wonder why so much is being spent on design, printing etc. Usually two colors of ink for the printing works very well.  Coding the mail is one way of measuring the success of the appeal and is easily done by adding a code to the return donation slip or envelope.  Measuring the success of the mailing is essential and coding allows you to determine that success and also to do a test market of more than one appeal. I am going to continue to to learn from AFP and my fund-raising friends but I doubt if I would have gotten very far without being around them for a number of years and my association with AFP.

I loved nonprofit fundraisers before I tried being one but now I really love them for what they do for all of us.  Everyone else should too, the world is a better place because of them.

“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed – it’s the only thing that ever has.”  Margaret Mead

Share on Facebook