Saturation Mail Incentives
Saturation mail is a low-cost alternative to targeted advertising in your local market. To encourage volume growth, the United States Postal Service has created an incentive program for mailers who increase their saturation Standard Mail letters or flats volume between 5-11-09 to 5-10-10. This increase could result from growth or your total mailed volume or from growth within a defined market area.
How do you qualify? You must submit a letter requesting participation to your district USPS manager of the business mail entry no later than August 1, 2009. The request must be made by a person that is an authorized official of your company or nonprofit organization.
You must demonstrate saturation mailing activity in both the 2007 and 2008 calendar years, with a minimum of six saturation mailings in the 2008 calendar year. You must pay postage through a permit imprint advance deposit account at the time of application and must have a functioning Centralized Account Payment System (CAPS) account before 5-10-2010. Each permit imprint advance deposit account must be established at a postal facility having PostalOne! capability.
At the end of the program, a per piece credit to the approved mailer’s CAP account will apply for the verified saturation mail letters and flats volume that exceeds the previous year’s volume. The incentives are:
- Standard Mail saturation flats: 4 cents per piece
- Standard Mail saturation letters: 3.7 cents per piece
- Nonprofit Standard Mail saturation flats: 2.4 cents per piece
- Nonprofit Standard Mail saturation letters: 2.2 cents per piece
Printing and mailing companies may not request participation on behalf of customers for which they prepare mail. Franchisees that are not separate business entities may not apply for the incentive independently of the parent organization.
