We have recently been doing annual reports for several non-profit organizations.  We suggested that they make their annual report a 6×10.5 size, thus qualifying them for letter rate postage.  The annual report is a booklet style and if it does not go over 3 ounces stays a letter rate for postage.  No need for an envelope, just leave a mailing panel on the back and the annual report can be tabbed and mailed as a single mail piece. Configuring the annual report this way saves the printing of an envelope, the labor of inserting into an envelope and it can be machine addressed and tabbed. If an annual report is the usual 8.5×11 size the postage is double.

Let the experts at Burns Mailing & Printing, Inc. work with you on your next project.  We know how to save you money and get attention with your print and mail projects.

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This just released from the USPS

Mobile Commerce and Personalization Promotion

Building upon last summer’s mobile barcode promotion’s success, we are offering it again from July 1, 2012, through August 31, 2012. In our final rule Federal Register posted today on Postal Explorer, we describe the conditions for eligibility for the promotion and the revised mailing standards to implement it.

 Here is information to help you take advantage of this revised special offering:

 Qualifying mailings are Presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a mobile barcode inside or on the mail piece. The mobile barcode must lead the recipient of the mailpiece either to a webpage that allows the recipient to purchase a product or service on a mobile device, or to a personalized URL, which leads to a web page that is unique to an individual recipient.

• ·         Qualifying mailings may receive an upfront price reduction of 2 percent of the eligible postage.
• ·         Participation requires electronic documentation.
• ·         Commingled, combined and co-mail mailings are allowed, but a separate postage statement is        required for pieces with mobile barcodes.

 Using mobile barcodes is a great way to integrate direct mail with mobile technology. Get more information, including updated FAQs, on the RIBBS website or by emailingmobilebarcode@usps.gov .

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Having knowledgeable print buyers is an idea customer.  Understanding the process of printing can be crucial to actually getting a good printed piece.  Now, I am not advocating that you take a course on printing but I am suggesting that you get your printer involved in the beginning or planning stages of your project.  If your printer is also a mailer even better, you can bring experts to the table that will save you hours of research and will insure that your mailer meets USPS specifications.  This can save you money on postage and sometimes determines if the mailer will mail at all.  How disappointing, not to mention costly, is to print 45,000 post cards and when they get to the USPS suddenly find that they do not meet specifications and they cannot mail at all. We have had that happened to organizations, who after making this mistake, seek our help. How much better it would have been to get the advice of a professional before making a costly mistake?

At Burns Mailing & Printing, Inc. consultation is free to our customers.  We will sit down as a team to discuss a project with our customer.  Sometimes we can make suggestions that save both time and money and our customers  know that when it goes to the post office, they are getting the lowest postage possible and with bar-coding a speedy delivery.

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The USPS is awaiting a decision from the Postal Regulatory Commission on their request for rate increases in 2012.  The have the option of ;

• Approve the changes as submitted
• Approve the price changes with modifications
• Deny the entire request

If the approve the rate increase it will take affect in January 2012. The following is the proposed rate increase.

• Letter (1 oz.) – 1 cent increase to 45 cents
• Letters additional ounces – unchanged to 20 cents
• Postcards – 3 cent increase to 32 cents
• Letters to Canada or Mexico (1 oz.) – 5 cent increase to 85 cents
• Letters to other international destinations – 7 cents increase to $1.05

Since the rate increase would take affect in January 2012 if approved, I expect that a decision will be made shortly.

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We finally have a decision on penalty fees for bad addresses.  The effective date is January 4, 2010.  Below is the DMM advisory published today.  This applies to both Standard Mail and First-Class Mail.

DMM Advisory dated October 16, 2009

Move Update  

The Move Update standard requires periodic matching of a mailer’s address records with customer-filed change-of-address (COA) orders. Its goal is to reduce the number of mailpieces in a mailing that require additional handling for forwarding or return.

Yesterday we filed notice with the Postal Regulatory Commission (PRC) to describe the new method our Business Mail Entry Units (BMEU) will use to determine whether or not to assess the $0.07 Move Update charge to First-Class Mail and Standard Mail pieces evaluated during acceptance.

Originally intended for a Standard Mail implementation date of May 2009, we deferred the effective date of the new standard until January 4, 2010. For consistency with the treatment of Standard mail, we also apply the same effective date to First-Class Mail. Both classes will be assessed the additional postage charge on pieces determined at acceptance to have an error rate above a 30% tolerance level.

Sample testing will be done for each mailing accepted at MERLIN locations, and the BMEUs will provide feedback to the mailer on the effectiveness of their Move Update process. The assessment applies only to those pieces in the mailing that are found to exceed the tolerance level, based on the sampling.

Example: if a mailing is found to have an error level of 50%, then 50% minus 30% (tolerance level) = 20% of the mailing that will is assessed $0.07 per piece.

Any mailing that has five or fewer update errors is not assessed the fee, regardless of the percentage that is not updated.    

Complete details of the assessment process are available at: http://ribbs.usps.gov/move_update/documents/tech_guides/Move_Update_Advisement_Policy.pdfh

The Domestic Mail Manual (DMM) is available on Postal Explorer (pe.usps.com). To subscribe to the DMM Advisory, send an e-mail to dmmadvisory@usps.com. Simply indicate “subscribe” in the subject line.

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According to a DMM Advisory from the USPS, dated October 15, 2009, they will not increase prices for market dominant products in calendar year 2010.  “Simply stated, there will not be a price increase for market dominant products including First-Class Mail, Standard Mail, periodicals, single-piece Parcel Post. There will be no exigent price increase for these products.”

According to the DMM Advisory, “this is the right decision at the right time for the right reason. Promoting the value of mail and encouraging its continued use is essential for jobs, the economy, and the future of both the Postal Service and the mailing industry.”

Increasing postal rates might have generated much needed revenue for the USPS but in the long term could drive additional mail out of the system.  This is good news for customers and for the mailing industry.  If you are wondering what will happen to other products not mentioned, “changes in pricing for our competitive products – Priority Mail, Express Mail, Parcel Select, and most international products – are under consideration.  We expect to announce a decision in November.”

“Mail is the most effective means of communication and advertising and we will continue to work together to increase the value of the mail. Mail is a smart investment for the future.”

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