Understanding The Process of Printing and Mailing
December 6th, 2011Having knowledgeable print buyers is an idea customer. Understanding the process of printing can be crucial to actually getting a good printed piece. Now, I am not advocating that you take a course on printing but I am suggesting that you get your printer involved in the beginning or planning stages of your project. If your printer is also a mailer even better, you can bring experts to the table that will save you hours of research and will insure that your mailer meets USPS specifications. This can save you money on postage and sometimes determines if the mailer will mail at all. How disappointing, not to mention costly, is to print 45,000 post cards and when they get to the USPS suddenly find that they do not meet specifications and they cannot mail at all. We have had that happened to organizations, who after making this mistake, seek our help. How much better it would have been to get the advice of a professional before making a costly mistake?
At Burns Mailing & Printing, Inc. consultation is free to our customers. We will sit down as a team to discuss a project with our customer. Sometimes we can make suggestions that save both time and money and our customers know that when it goes to the post office, they are getting the lowest postage possible and with bar-coding a speedy delivery.