I don’t like employee turn over.  Most of our employees have been here ten plus years.  I have two managers that are going on their 16Th year.  What a blessing.  They know their job and whether I am here or not, they just do it.  Not only do they do their jobs but they know that at Burns that customer service is the number one objective.  We are truly like a family.  We laugh together, we cry together and we pray for each other.  The manager of our Graphics Department recently told me that this is the first job that she did not wake up in the morning and dread coming to work.  This has been a tough year for me personally, due to family illness but the one thing I did not have to worry about was who was taking care of business.  My thanks to a great crew who know their job, take care of the customers and occasionally take care of the boss.

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Having been in the mailing business for many years we have done some unique projects.  We put together a package for the State of TN for an advertising agency promoting business in TN and it included Goo Goo bars, White Lily Flour, CD music from Nashville and various other products that are made in TN.  We have mailed signs to put in customers yards for security companies, we have mailed head phones in a promotion for General Motors.  I am always looking for unique ideas for mail and today I have been researching seed infused post cards, invitations, business cards and even Christmas ornaments.  What a great way for customers to remember you if they get a post card that they can plant and have wildflowers grow.  That sure takes away the argument that it is junk mail doesn’t it?

That is one of the many things that I enjoy about my job is listening to the needs of the customer and finding a solution to that need.  After all, that is what sales is all about.  It is not giving the customer a sales pitch, it is listening to what they have to say and then fulfilling a need.  Do you have a need for seed infused mailing items?  Well you have found the right place, I am listening.

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Have you have heard the expression, there is no free lunch?  There may not be a free lunch but the United States Postal Service is offering a free ride of sorts.  The DMM advisory just came out with a new incentive program for first class mail.

Reply Rides Free — provides an incentive for mailers to include more content in their automation First-Class Mail® letters such as including marketing messages in bill and statement mailings that include a reply card or reply envelope under specified conditions. Qualifying customers will receive a postage credit equal to the second ounce for eligible letters weighing over 1 ounce, up to and including 1.2 ounces.

Simply put this means that if your marketing materials make your invoice or statement mails go over the one ounce, then qualifying customers will receive a postage credit equal to the amount over one ounce up to 1.2 ounces.

Marketing material in your statements is a great way to high light offers or new services.

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